Tailored SEO recommendations and content campaigns drive a 312% revenue uplift

Gaining organic visibility in a competitive marketplace

With a heritage spanning over 50 years, the Conran name has established itself as a brand synonymous with all areas of design.

The Conran Shop is a leading lifestyle retailer, offering an eclectic and handpicked collection of gifts, furniture, lighting and accessories from some of the world’s most respected designers alongside emerging talents.

The challenge

The Conran Shop approached us with a typically classic online retailer’s problem. They’re a well known high street brand, and as a result have a great deal of branded organic search traffic online. They had, however, a limited amount of non-branded organic search traffic. Recognising their potential, their marketing team got in touch with and hired our team to fix that problem.

The solution

Over 6 months, we helped The Conran Shop identify and fix “quick SEO wins” on their soon to be replaced eCommerce platform, providing a more detailed keyword research, technical spec and site architecture for a future platform. We carried out a creative content marketing campaign which took them to first place in Google.co.uk for “designer chairs” and brought top 3 positions for “designer lighting” and “designer lights”.

With terms such as “lighting” and “designer chairs” now on page 1 of Google’s results, The Conran Shop are enjoying significantly higher non-branded organic revenues and assisted SEO conversions.

The results

  • Search Engine Visibility up 56% in 6 months
  • 312% uplift in revenue via non-brand organic traffic (30 day period YOY)
  • 54% increase in non-brand organic traffic