Builtvisible wins insurance price comparison website 1st place for 'car insurance' with coverage on The Hyperloop

Link Building in Competitive Verticals

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The Challenge

GoCompare.com – The UK’s leading comparison engine for car insurance products, contacted us to help them improve their SEO visibility for key competitive terms. During our tenure, we achieved a position 1 ranking for ‘car insurance’ in Google’s Organic search results.


The Hyperloop project won the domain a serious hike in inbound links, leading to a near immediate jump to 2nd for ‘car insurance’.

“Been mega-excited about this infographic so it was great to see such pick-up! As a result we jumped to 2nd for car insurance.”

Adair Cameron, SEO Manager, Gocompare.com

The Solution

Creating newsworthy, valuable content is a must for a successful campaign. In this project, we created a speculative insight of what Elon Musk’s Hyperloop might look like, how it may work and what it might cost.


The Results


The research, creative and coverage outreach was handled by our team, and thanks to the timeliness of the release, won coverage in a huge number of sites including: Mashable, twice, CNet, Edmunds, Inquisitr, Inhabitat, Yahoo Finance33rdsquare and Jalopnik.

Take a look at the published infographic by clicking here.

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