Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the...

For those of you that have been following my work for the past decade (or more), you’ll know that much of my early work was teaching SEO’s how to use Excel. It seems...

How to download, install and use WGET in Windows Ever had that terrifying feeling you’ve lost vital assets from your website? Perhaps you need to move to a new web host and...

Today, I want to share some tips for quickly weeding out errors in sitemap XML files. This post will teach you a few new tricks with the search industry’s favourite crawler,...

When you’re browsing the internet, there are lots of UX conventions that seem so every-day that you barely notice them. Pagination or paginated links on category pages are...

Ever needed to compare lists of keywords in different data tables and match corresponding values together? Or needed to find things in a table or a range by row? Lots of my work...

Overoptimising your inbound anchor text links can adversely affect your search engine rankings. Despite it being 2018, the subject of best practices when it comes to anchor text...

Most, if not all of my work in Microsoft Excel uses Tables. Using tables isn’t all that different to using cell references, and the outcome is a more agile and robust Excel,...

WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex...

What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. w3schools That...

Over the course of the past decade or so, lots of new standards for metadata have appeared. For social sharing, it’s thanks to Open Graph Protocol (OGP) tags, Twitter Cards,...

I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains...

Scraping Google SERPs for ‘People Also Asked’ and other features can be a great way to find out what information users are searching for. Adding this to your content or SEO...

Product page optimisation is an oft-overlooked area of Ecommerce SEO. The key objection I tend to encounter is that there are just so many pages, people struggle to know where to...

Your customers are impatient. Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile...