Services
Strategy
Campaigns & brand activation
Consulting & transformation
Work
Insight library
Blog
About us
Careers
Contact
Blog
SEO
Category: SEO
Categories
All categories
SEO
Content
Digital PR
Data
Leadership
News
Search
Search
Richard Baxter
8th February 2019
Occasionally, we all find an item of content that has been indexed by a search engine that we don’t want other people to find. Years ago, one of my clients allowed hundreds...
SEO
An SEO’s guide to using Robots Exclusion Protocol
14 min read
Richard Baxter
5th February 2019
I often come across the need to create a large data set from websites that don’t use English language content. Most often, the translate-at-some-kind-of-scale-cheaply...
SEO
Rapid bulk translation in Excel with the Google Translate API
2 min read
Adam Dankhazi
31st January 2019
Link analysis projects can be difficult and time-consuming, especially for websites with larger link profiles, which is why optimising your workflow and improving the integrity of...
SEO
Identifying dead links for more effective link analysis
3 min read
Richard Baxter
30th January 2019
Want your new pages, or new content indexed as quickly as possible? Here we explore theoretical, tried and tested methods for quick indexation, including the new Indexing...
SEO
How to get new pages or site updates indexed by Google quickly
8 min read
Richard Baxter
18th January 2019
How to achieve a successful SEO career by focusing on acquiring a technical skill set The world of Search Engine Optimisation and its many sub-categories of specialisms is as...
Leadership
/
SEO
How to get a job in SEO and progress your career rapidly
16 min read
Richard Baxter
8th January 2019
Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the...
SEO
Identify missing phrases in your content using the SEMrush or Search...
3 min read
Richard Baxter
3rd January 2019
For those of you that have been following my work for the past decade (or more), you’ll know that much of my early work was teaching SEO’s how to use Excel. It seems...
SEO
How to make a pivot table and chart in Excel
6 min read
Richard Baxter
1st January 2019
How to download, install and use WGET in Windows Ever had that terrifying feeling you’ve lost vital assets from your website? Perhaps you need to move to a new web host and...
SEO
How to download your website using WGET for Windows
3 min read
Richard Baxter
20th December 2018
Today, I want to share some tips for quickly weeding out errors in sitemap XML files. This post will teach you a few new tricks with the search industry’s favourite crawler,...
SEO
XML Sitemaps: How to check your XML sitemaps for errors
2 min read
Richard Baxter
7th December 2018
When you’re browsing the internet, there are lots of UX conventions that seem so every-day that you barely notice them. Pagination or paginated links on category pages are...
SEO
How to use pagination and infinite scroll on your category page SEO
4 min read
Richard Baxter
21st November 2018
Ever needed to compare lists of keywords in different data tables and match corresponding values together? Or needed to find things in a table or a range by row? Lots of my work...
SEO
How to use VLOOKUP in Excel
1 min read
Richard Baxter
16th November 2018
Overoptimising your inbound anchor text links can adversely affect your search engine rankings. Despite it being 2018, the subject of best practices when it comes to anchor text...
SEO
Anchor text optimisation best practices in link building
2 min read
Richard Baxter
27th October 2018
Most, if not all of my work in Microsoft Excel uses Tables. Using tables isn’t all that different to using cell references, and the outcome is a more agile and robust Excel,...
SEO
How to use tables in Microsoft Excel
2 min read
Richard Baxter
23rd October 2018
WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex...
SEO
How to: Add and improve related products in WooCommerce
7 min read
Richard Baxter
9th October 2018
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. w3schools That...
SEO
An SEO’s guide to XPath
10 min read
1
2
3
4
5
6
7
8
9
10