A  late 2018 article in Medium magazine claims: Link building was being declared dead for years. A lot of businesses who could not learn and adapt to the rules and the...

Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide...

Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of...

When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure...

Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally...

On average, journalists receive between 200 and 300 emails a day from people pitching story ideas. Those emails come from diverse sources: marketing, PR, SEO agencies, and other...

A successful creative campaign normally takes several months to move from initial idea to receiving lots of media coverage. There are many parts involved and at a high level...