The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions...

SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it...

We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...

Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and...

If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites...

Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting started with...

Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the...

Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...

Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the...

With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’...

Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study...

A  late 2018 article in Medium magazine claims: Link building was being declared dead for years. A lot of businesses who could not learn and adapt to the rules and the...

Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide...

Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of...

When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure...