What we do
Approach
SEO
Content
Digital PR
Data
Tooling
Case studies
Resources
Blog
Who we are
Careers
Contact
Blog
Digital PR
Category: Digital PR
Categories
All categories
SEO
Content
Digital PR
Data
Leadership
News
Search
Search
Dan Bermingham-Shaw
16th January 2020
The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions...
Digital PR
Colourful content: how to find expert sources to strengthen your...
5 min read
Robyn Gravestock
9th December 2019
SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it...
Digital PR
/
SEO
PR and SEO is better together: five steps to maximising returns
5 min read
Olivia Wiltshire
26th September 2019
We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...
Digital PR
When to execute outreach
3 min read
Olivia Wiltshire
10th September 2019
Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and...
Digital PR
Crafting effective outreach emails
9 min read
Olivia Wiltshire
29th August 2019
If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites...
Digital PR
Organising and prioritising your outreach list
2 min read
Olivia Wiltshire
14th August 2019
Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting started with...
Digital PR
How to find suitable sites and outreach targets
8 min read
Olivia Wiltshire
1st August 2019
Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the...
Digital PR
Building your outreach list
6 min read
Kristina Lazarevic
30th July 2019
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...
Content
/
Digital PR
How to secure links and coverage reactively
8 min read
Olivia Wiltshire
12th July 2019
Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the...
Digital PR
Getting started with outreach
5 min read
Kristina Lazarevic
22nd May 2019
With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’...
Digital PR
/
SEO
Five ways Twitter can help with link building
5 min read
Tori Carlisle
28th February 2019
Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study...
Digital PR
How to get the most out of your influencer marketing investment
5 min read
Rachel Ferguson
22nd February 2019
A late 2018 article in Medium magazine claims: Link building was being declared dead for years. A lot of businesses who could not learn and adapt to the rules and the...
Digital PR
Why collaboration is king: How to synchronise for strategic link...
5 min read
Robyn Gravestock
19th June 2018
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide...
Digital PR
How to write a press release that will convert into digital coverage
5 min read
Tori Carlisle
20th February 2018
Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of...
Digital PR
Creating an effective influencer marketing strategy
6 min read
Robyn Gravestock
24th October 2017
When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure...
Digital PR
What exactly is a PR hook, and how do you know when you have one?
5 min read
1
2
3
4