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Digital PR
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Kristina Lazarevic
21st July 2021
As the best practice for gaining high-quality relevant links Google guidelines state that your brand needs to create “unique, relevant content that can naturally gain popularity...
Digital PR
Creative campaign formats that build links and boost brand
5 min read
Dan Bermingham-Shaw
9th June 2021
Here at Builtvisible, we’re lucky enough to work with a wide range of clients across various sectors, and one of the most exciting challenges for us is coming up with valuable,...
Digital PR
No content, no problem; creative link building within a tight brief
6 min read
Olivia Wiltshire
28th May 2021
Next in our Day in the Life series we caught up with Head of Digital PR, Olivia. She took us through some exciting projects she’s working on, her hopes for the future, and why...
Digital PR
A day in the life of: our Head of Digital PR
6 min read
Abbi Connor
24th May 2021
As the marketing world moves increasingly online, traditional methods of brand promotion need to become more digitally-focused to yield results. Whether the end goal is increased...
Digital PR
Digital PR and traditional PR: combining approaches for a supercharged...
9 min read
Olivia Wiltshire
15th February 2021
From a burgeoning climate crisis and global pandemic to social movements, clapping for the NHS, Captain Tom’s 100th birthday walk and unbelievable scenes in the United...
Digital PR
The power of the pivot: agile digital PR in a changing landscape
8 min read
Robyn Gravestock
5th October 2020
It can be frustrating when you invest in a campaign with the primary aim of building high-quality backlinks to find that it generates a lot of coverage – but no links. There’s...
Digital PR
How to avoid the mention trap: creating campaigns that build links
6 min read
Olivia Wiltshire
26th August 2020
In part one’s blog post, I mentioned how I’ve recently seen an influx of campaigns from the industry that lack brand relevance, credible methodology and suitable supporting...
Digital PR
Protect your brand and campaign with validation (part two)
3 min read
Olivia Wiltshire
18th August 2020
There’s no doubt about it, it’s been a challenging time for everyone in the past few months. Yet, despite these unprecedented (I wish there were a better word for this because...
Digital PR
Protect your brand and campaign with validation (part one)
5 min read
Abbi Connor
29th May 2020
To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media...
Digital PR
How to use audience, industry and media insights to build an effective...
6 min read
Olivia Wiltshire
11th February 2020
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...
Digital PR
/
SEO
Big link numbers don’t always equal big business impact
4 min read
Dan Bermingham-Shaw
16th January 2020
The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions...
Digital PR
Colourful content: how to find expert sources to strengthen your...
5 min read
Robyn Gravestock
9th December 2019
SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it...
Digital PR
/
SEO
PR and SEO is better together: five steps to maximising returns
5 min read
Olivia Wiltshire
26th September 2019
We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...
Digital PR
When to execute outreach
3 min read
Olivia Wiltshire
10th September 2019
Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and...
Digital PR
Crafting effective outreach emails
9 min read
Olivia Wiltshire
29th August 2019
If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites...
Digital PR
Organising and prioritising your outreach list
2 min read
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