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Category: Digital PR
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Gideon Parirenyatwa
17th January 2022
Ecommerce websites are often made up of hundreds, if not thousands, of product and category pages. With products going in and out of stock or becoming discontinued regularly, it...
Digital PR
How to create pages desirable for link building
4 min read
Abbi Connor
27th October 2021
It’s no secret that the ecommerce space is notoriously competitive, and it can be difficult to ensure your products are seen by potential customers before your competitors. One...
Digital PR
Why you should care about link building to deeper pages on your...
3 min read
Dan Bermingham-Shaw
30th September 2021
Supportive partners are vital in any relationship, and definitely in the case of Digital PR where a strong, stable agency-client relationship is crucial in gaining the juicy links...
Digital PR
The crucial role clients play in Digital PR and link building
3 min read
Gideon Parirenyatwa
26th August 2021
Black Friday presents a great opportunity for your PR and SEO departments to work together to attain links. However, while most ecommerce websites create a campaign around Black...
Digital PR
How to maximise Black Friday links for ongoing results
7 min read
Olivia Wiltshire
4th August 2021
I find myself writing this in the wake of what should be a time of great pride thanks to the Three Lions’ fantastic run at Euro 2020. Yet what I’m feeling is an enormous sense...
Digital PR
Are you paying for links with your principles?
10 min read
Kristina Lazarevic
21st July 2021
As the best practice for gaining high-quality relevant links Google guidelines state that your brand needs to create “unique, relevant content that can naturally gain popularity...
Digital PR
Creative campaign formats that build links and boost brand
5 min read
Dan Bermingham-Shaw
9th June 2021
Here at Builtvisible, we’re lucky enough to work with a wide range of clients across various sectors, and one of the most exciting challenges for us is coming up with valuable,...
Digital PR
No content, no problem; creative link building within a tight brief
6 min read
Olivia Wiltshire
28th May 2021
Next in our Day in the Life series we caught up with Head of Digital PR, Olivia. She took us through some exciting projects she’s working on, her hopes for the future, and why...
Digital PR
A day in the life of: our Head of Digital PR
6 min read
Abbi Connor
24th May 2021
As the marketing world moves increasingly online, traditional methods of brand promotion need to become more digitally-focused to yield results. Whether the end goal is increased...
Digital PR
Digital PR and traditional PR: combining approaches for a supercharged...
9 min read
Olivia Wiltshire
15th February 2021
From a burgeoning climate crisis and global pandemic to social movements, clapping for the NHS, Captain Tom’s 100th birthday walk and unbelievable scenes in the United...
Digital PR
The power of the pivot: agile digital PR in a changing landscape
8 min read
Robyn Gravestock
5th October 2020
It can be frustrating when you invest in a campaign with the primary aim of building high-quality backlinks to find that it generates a lot of coverage – but no links. There’s...
Digital PR
How to avoid the mention trap: creating campaigns that build links
6 min read
Olivia Wiltshire
26th August 2020
In part one’s blog post, I mentioned how I’ve recently seen an influx of campaigns from the industry that lack brand relevance, credible methodology and suitable supporting...
Digital PR
Protect your brand and campaign with validation (part two)
3 min read
Olivia Wiltshire
18th August 2020
There’s no doubt about it, it’s been a challenging time for everyone in the past few months. Yet, despite these unprecedented (I wish there were a better word for this because...
Digital PR
Protect your brand and campaign with validation (part one)
5 min read
Abbi Connor
29th May 2020
To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media...
Digital PR
How to use audience, industry and media insights to build an effective...
6 min read
Olivia Wiltshire
11th February 2020
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...
Digital PR
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SEO
Big link numbers don’t always equal big business impact
4 min read
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