Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting started with...

Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the...

Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...

Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the...

With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’...

Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study...

A  late 2018 article in Medium magazine claims: Link building was being declared dead for years. A lot of businesses who could not learn and adapt to the rules and the...

Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide...

Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of...

When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure...

Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally...

Here’s a tip: if you’ve never used link reclamation for building links, start doing so right now. It’s one of the easiest and most effective methods we link builders have for...

It’s always nice when your content becomes successful and links and traffic flow in just like you’d hoped. But you can’t do “big content” promotion...

On average, journalists receive between 200 and 300 emails a day from people pitching story ideas. Those emails come from diverse sources: marketing, PR, SEO agencies, and other...

A successful creative campaign normally takes several months to move from initial idea to receiving lots of media coverage. There are many parts involved and at a high level...