Ecommerce websites are often made up of hundreds, if not thousands, of product and category pages. With products going in and out of stock or becoming discontinued regularly, it...

It’s no secret that the ecommerce space is notoriously competitive, and it can be difficult to ensure your products are seen by potential customers before your competitors. One...

Supportive partners are vital in any relationship, and definitely in the case of Digital PR where a strong, stable agency-client relationship is crucial in gaining the juicy links...

Black Friday presents a great opportunity for your PR and SEO departments to work together to attain links. However, while most ecommerce websites create a campaign around Black...

I find myself writing this in the wake of what should be a time of great pride thanks to the Three Lions’ fantastic run at Euro 2020. Yet what I’m feeling is an enormous sense...

As the best practice for gaining high-quality relevant links Google guidelines state that your brand needs to create “unique, relevant content that can naturally gain popularity...

Here at Builtvisible, we’re lucky enough to work with a wide range of clients across various sectors, and one of the most exciting challenges for us is coming up with valuable,...

Next in our Day in the Life series we caught up with Head of Digital PR, Olivia. She took us through some exciting projects she’s working on, her hopes for the future, and why...

As the marketing world moves increasingly online, traditional methods of brand promotion need to become more digitally-focused to yield results. Whether the end goal is increased...

From a burgeoning climate crisis and global pandemic to social movements, clapping for the NHS, Captain Tom’s 100th birthday walk and unbelievable scenes in the United...

It can be frustrating when you invest in a campaign with the primary aim of building high-quality backlinks to find that it generates a lot of coverage – but no links. There’s...

In part one’s blog post, I mentioned how I’ve recently seen an influx of campaigns from the industry that lack brand relevance, credible methodology and suitable supporting...

There’s no doubt about it, it’s been a challenging time for everyone in the past few months. Yet, despite these unprecedented (I wish there were a better word for this because...

To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media...

From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...