Looking to get started with Google Analytics 4 (GA4) but not sure where to start? Don’t worry, you’re not alone. GA4 is completely different to Universal Analytics, all the way...

As an SEO, understanding the impact of the work we do can be difficult at times. Especially when a change is so small, creating a business case to show the potential uplift becomes...

Most of us working in SEO will have heard about Natural Language Processing (NLP) by now but what’s perhaps a little less clear is what it is and why it’s so important to us.In...

If you missed our recent Google Analytics 4 webinar, where were you?! It was a blast! Don’t worry, you can still catch up in full by watching the recording here. As always,...

Almost anyone that has spent some time working in SEO will tell you that quantifying the impact of changes is difficult. I would agree with them. Let me explain why. I am a data...

Heading into Q4 means retail businesses are preparing for yet another peak sales period, as Black Friday, Cyber Monday, Christmas, and January sales all bring the shoppers flooding...

Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to...

If you joined our GA4 webinar last month, you’ll know our attendees had LOTS of questions about the new Google Analytics and what it will mean for their data. GA4 is a complete...

As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...

If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. As an analytics consultant,...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In all economic downturns...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Earlier this year, Google...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In its purest form, a user...

Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...