‘How do I make this sound exciting?’ As a marketer working in certain utilitarian or B2B service industries, that’s probably a question you’ve often asked yourself when...

We caught up with Emily Clayfield, our Head of Content Strategy, to give you a behind-the-scenes sneak peek into our agency – and more specifically our Content Strategy team....

In the competitive world of recruitment, getting your job ad seen is as much about incorporating SEO into your own role as it is into your job listing. Our previous guide on SEO...

Best laid content plans gone to waste? Don’t panic, I’ve built a simple content strategy template to help guide you and your team through turbulent times. When circumstances...

Producing content on a topic no one – or very few people – have touched on can seem an impossible task. As content marketers, staying one step ahead of the game is...

Countless businesses have been impacted by the current climate, putting a halt on business as usual. But this can bring with it opportunities – by refocusing your mindset,...

If you’re looking to increase the visibility of your brand, but are short on time and resource, there’s no need to spend hours creating reams of new content. Freshening up and...

Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee jerk...

Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across...

Seemingly overnight, TikTok leapt onto the social media scene with its highly addictive feed of short looping videos and viral challenges. If this newcomer has passed you by or...

In these uncertain times, many of us will have been instructed to work from home. While this brings a number of logistical adjustments – remote access, WiFi connection, deciding...

The curse of knowledge is little known to many in the marketing industry, but it’s something that happens to the best of us on a regular basis. And, even more crucially, is...

A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of the...

For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge...

“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers...