If you’re already taking proactive steps to enhance digital accessibility, you’ll be well aware of the changes required when the European Accessibility Act (EAA) comes into...

The ability for an interface to be entirely unique based on previous interactions is definitely an exciting concept, taking user personalisation to a whole new level. Using booking...

Hitting just under 2 billion users in 2023, TikTok is a social media platform with endless potential for brands to leverage. For travel brands especially, TikTok offers a unique...

One of the biggest contributors to organic growth is getting SEO changes implemented. It seems obvious that a website can’t perform to its fullest potential until...

In a digitally connected world, users have more options than ever for how they interact with brands, with everyone taking a different route to conversion.  Cross channel marketing...

With so much competition online and declining brand loyalty, the power of trust can’t be downplayed. Whenever a site’s trustworthiness is called into question, consumers can...

What’s your ultimate goal for SEO? It’s probably something along the lines of improving your site’s revenue or increasing your ROI. There are a number of options available to...

It’s true that producing stand-out content is a vital component of any content strategy. However, content creation alone isn’t enough to drive successful results. That’s...

Investing in creating high-quality, valuable on-page copy can have a big impact on your brand’s performance, especially on your conversion rates. But how do you actually inspire...

With Google’s recent (2018) algorithm update of E-A-T and subsequent update to that – E-A-T-T (Experience, Expertise, Authoritativeness and Trustworthiness) digital...

In August 2018, Google rolled out one of its biggest algorithm updates to date that rewards websites prioritising expertise, authority and trust (E-A-T) through their content. In...

Google’s search algorithms are a series of rules used by the search engine to sort through the billions of URLs out there and serve users the most relevant results. In 2022, we...

As a marketer, you will have probably asked yourself this question on more than one occasion:  “Are we paying too much, or too little for the content we’re producing and is it...

Let’s be honest – writing good b2b content that resonates with marketers, senior managers, and decision-makers isn’t a walk in the park. B2b copywriting, by its very...

Personas and archetypes are a consolidation of user data which helps us to understand who a company’s audience or customers are. What are their interests, what motivates them,...