Understanding Customer Value

Why do customers buy things? The obtuse answer would be because they need them. But this does not really answer the question. Not so long ago our choices were limited. There were fewer brands as we call them today. There were less choices to make. It was a seller’s market. Sellers focused on decreasing costs […]

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Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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12 Web Development Videos & Posts That You Should Know About

Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earlyness to put together a quick post. At Mozcon, I made the argument that content marketers should know how their content is built. Think about it, if you’re sharing and attempting to replicate stuff like this, and this, and this without […]

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Modern Front-End Tools

Hi all, I’m Julien, developer at Builtvisible and in my first post I’m going to be walking you through a setup of the modern front-end tools that we use here at Builtvisible. The web is aging. We’ve been using the same technologies for years, and there’s a good reason for that – you don’t have […]

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A Nutshell Guide To a Successful Office Move

Joining the Builtvisible team just over two years ago I have always had the exciting task of getting us from A to B with our office moves. In December 2013 we made the decision that we were close to growing out of our lovely Shoreditch High Street office and therefore ready to begin the search […]

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Understanding Customers Through Market Segmentation

To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you […]

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Setting A Local Fallback for jQuery Served via CDN

The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the […]

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Explaining Your SEO Job to Your Parents

In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living. Now from personal experience, I can vouch for this statistic (and believe that based on ‘confessions’, this 35% figure is probably much higher). When I transitioned […]

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Everything is Marketing

If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]

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Getting a job in SEO: A Candidate’s Perspective

I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a pleasantly emotional move into our swish new offices. Hello Silicon Roundabout! Before being embraced by the BV family, I had no real exposure to SEO as […]

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