Great SEO Starts With The Right People

Hiring the right people is hard. Hiring the right people who have years of experience in this industry is extremely hard. With that said, I don’t think experience is always necessary to good hiring, or building a great company. You’ve had a lot of success in your own search marketing efforts, but when it comes […]

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Localisation Not Translation: Getting the Right Recipe for International SEO & Content

I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into shape. In the short space in between late last summer and now, we’ve undertaken a number of projects from international keyword research and content […]

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My Favourite Queries: SEOgadget for Excel

SEOgadget for Excel got a little update this week with better documentation to help you learn how to use the extension. I thought I’d share the few queries that I use in Excel most heavily: All the URL Metrics from Moz Sometimes you need all the URL Metrics data, and, if you have a paid […]

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Quick and Easy: Embeddable Highcharts Code Generator

Last week’s post “On Link Volume” used a nifty interactive Highcharts.js embed, and a few of you noticed that we have Highcharts “working” in WordPress. I’m a big fan of Highcharts – they can look lovely in a blog post, with the only barrier to using the library is the initial complexity of learning “the […]

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On Link Volume for SEO

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]

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An Important Lesson All Marketers Should Remember: Start Simple

Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make that potential client choose our pitch? Will the client like the sound of my idea the […]

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WordPress Hosting: How To Migrate Your Site to WP Engine

What’s WP Engine? WP Engine is a fast, dedicated and scalable hosting platform for WordPress. In fact, their hosting environment is optimally configured, and only configured, for WordPress. I’d heard really good things about WP Engine’s hosting so, feeling in need of some distraction over the Christmas holidays, I got our blog straightened out enough […]

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SEO for ATG, Endeca and Oracle Ecommerce

Introduction Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same year Oracle also acquired Endeca, a leader of ecommerce based search technology through faceted navigation. ATG & Endeca together formed the core of Oracle’s ecommerce solution, which evolved into […]

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There's No Such Thing as Boring Content

There’s no such thing as “boring content”. Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea you’ve never come across as a concept before. “It’s difficult marketing in boring industries”. How does that sound to your client? Or […]

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Optimising Demandware for SEO

What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by Stephan Schambach, the platform was launched in 2005 and went on to raise $88 million in its initial public offering (IPO). As of today Demandware boasts over […]

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The Single Best Career Tip You’ll Ever Hear

Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]

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Visual Maths: Accuracy in Art

In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life. So I thought […]

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Choosing The Best WordPress Hosting Package

What are the best WordPress hosting options for my new website in the UK, US or Internationally? Choosing a fast, secure WordPress host is an important move for any business. If you’re anything like me, you’d probably prefer to spend your time writing blog posts and marketing your site, rather than trying to unpick problems […]

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Visual Maths: A Brief History of Lighting in VFX

Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene […]

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SVG Examples in Content Marketing

Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]

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