Setting A Local Fallback for jQuery Served via CDN

The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the […]

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Are You The Leader We’re Looking For?

What are your goals? Where do you see yourself in 5 years? Our US business is looking for a general, operational and administrative manager, someone who’s ready to lead our wonderfully talented (and very lovely) US team. Someone who’s ready to take a brave leap and help grow a company. Someone to lead, organize and […]

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Explaining Your SEO Job to Your Parents

In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living. Now from personal experience, I can vouch for this statistic (and believe that based on ‘confessions’, this 35% figure is probably much higher). When I transitioned […]

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Everything is Marketing

If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]

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Getting a job in SEO: A Candidate’s Perspective

I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a pleasantly emotional move into our swish new offices. Hello Silicon Roundabout! Before being embraced by the BV family, I had no real exposure to SEO as […]

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Breaking the Bad Habit of Robotic Emails

I come from a background that consists of customer service, sales, and social media marketing. Needless to say I naturally love talking to people. But when I joined the world of SEO a little over 2 years ago I found myself suddenly forgetting all that I knew about connecting with a human being. So for […]

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The Content Lifecycle

Recently outside of my daily digital marketing role I have been expanding my skills in nature photography and advancing my iPhoneography photography skills, as this is a passion of mine. What I’m learning during this process of advancement, is you can use certain methods of creativity in photography to implement in your daily working content […]

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Basic Probability for Marketers: The Almighty P-Value

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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A Finishing Touch to Effective Outreach

So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]

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Google Analytics Resource Guide of Epic Proportions

This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently. So either start at the top and read the whole post or click on a specific topic and just read […]

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