The Basics of Pricing

Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a […]

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Using CSS Media Queries to Aid Site Optimisation

In today’s fast paced world, people want information instantly in the best format possible. Essentially the mobile web has become a necessity and anyone who doesn’t provide a suitable version will be left behind. There are many options for producing a mobile version of a website, and whilst there isn’t necessarily a solution that is […]

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SEO and dating – Not As Different As You Might Think!

I know this might sound like a weird concept, but bear with me. I think that you’ll find some amazing similarities between SEO, and more specifically, outreaching content, and dating than you are aware of. I think it was about 4 months into my new role as an SEO Executive at Builtvisible, with no previous […]

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Understanding Customer Value

Why do customers buy things? The obtuse answer would be because they need them. But this does not really answer the question. Not so long ago our choices were limited. There were fewer brands as we call them today. There were less choices to make. It was a seller’s market. Sellers focused on decreasing costs […]

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Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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12 Web Development Videos & Posts That You Should Know About

Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earlyness to put together a quick post. At Mozcon, I made the argument that content marketers should know how their content is built. Think about it, if you’re sharing and attempting to replicate stuff like this, and this, and this without […]

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Modern Front-End Tools

Hi all, I’m Julien, developer at Builtvisible and in my first post I’m going to be walking you through a setup of the modern front-end tools that we use here at Builtvisible. The web is aging. We’ve been using the same technologies for years, and there’s a good reason for that – you don’t have […]

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A Nutshell Guide To a Successful Office Move

Joining the Builtvisible team just over two years ago I have always had the exciting task of getting us from A to B with our office moves. In December 2013 we made the decision that we were close to growing out of our lovely Shoreditch High Street office and therefore ready to begin the search […]

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Understanding Customers Through Market Segmentation

To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you […]

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Setting A Local Fallback for jQuery Served via CDN

The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the […]

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