The Messages Behind Messages

‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, […]

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Exciting webGL Examples in the Wild

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how […]

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On Infinite Scroll, pushState and SEO

Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]

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International Keyword Research with Grepwords & SEOgadget for Excel

The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google in around 32 countries. SEOgadget for Excel supports these new locations […]

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Mapping the Deep: Digital Cartography with Google Maps

Recently Liam wrote about how we went about creating our massive Messages in the Deep piece, looking at the process and organisation of it. In this companion piece, I’m going to take a look at how we built the largest interactive feature, the map for showing all the deep sea communication cables around the world. […]

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Eye on China: A Look At Baidu and Sina Weibo

China. Land of noodles, pandas, ravenous industrialisation and economic growth, boundless contradiction, and also a place where I happened to spend nearly five of my fledging post-university years working and travelling while gradually fine-tuning my Mandarin. Since my return to the UK last year I’ve been lucky enough to employ some of the skills I […]

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Reflecting on ‘Messages in the Deep’

In the period running up to Mozcon 2014, Richard came to us with a proposition: he wanted us to market ourselves. We’d undergone a lot of change as a company, both in taking on some very talented newcomers and in rebuilding some of the fundamental processes governing how we go about production. This new project […]

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Company Culture: How Big A Role Does It Play?

Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]

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Customer Lifetime Value

Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]

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The Hierarchy of Effects – An Application Hypothesis

In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot […]

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