Customer Lifetime Value

Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]

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The Hierarchy of Effects – An Application Hypothesis

In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot […]

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Competitive Content Analysis

My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you […]

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The Creative Process: An Overview

In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing […]

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Gathering Data with the Sina Weibo API

Hong Kong. Being on the fringe of so many different cultures creates a multitude of marketing challenges that you don’t have to consider when working in the UK and the US. Being outside of what most of us would consider our comfort zones to be, it’s something I’m finding incredibly exciting to learn about. So […]

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On Being CEO

What, exactly makes a CEO or a Managing Director? Do you think that’s a job you can do? This is probably for you if you’ve ever considered (or are considering) starting out on your own business venture with a view to growth and employing people. If you’ve started out already, it’s here for you to […]

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The Basics of Pricing

Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a […]

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Using CSS Media Queries to Aid Site Optimisation

In today’s fast paced world, people want information instantly in the best format possible. Essentially the mobile web has become a necessity and anyone who doesn’t provide a suitable version will be left behind. There are many options for producing a mobile version of a website, and whilst there isn’t necessarily a solution that is […]

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SEO and dating – Not As Different As You Might Think!

I know this might sound like a weird concept, but bear with me. I think that you’ll find some amazing similarities between SEO, and more specifically, outreaching content, and dating than you are aware of. I think it was about 4 months into my new role as an SEO Executive at Builtvisible, with no previous […]

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Understanding Customer Value

Why do customers buy things? The obtuse answer would be because they need them. But this does not really answer the question. Not so long ago our choices were limited. There were fewer brands as we call them today. There were less choices to make. It was a seller’s market. Sellers focused on decreasing costs […]

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