Technical consulting and content marketing merge to reverse sheer traffic drop and build brand prestige
Making search metrics soar
In early 2012 Telegraph Jobs came to us with an acute issue that needed immediate resolution. After migrating to a new platform, traffic to the site took took a huge hit, from which they had to recover quickly or lose their hard-won audience.
We began by diagnosing the problem with a deep log file analysis, leading into a full technical audit of the site’s configuration. Integrating seamlessly with Telegraph Jobs’ own development team, we issued clearly prioritised, easy to follow recommendations to turn the site around.
This work not only restored the site to its pre-migration traffic levels, but exceeded them, beginning a period of steady growth and a prosperous long-term relationship between Builtvisible and Telegraph Jobs.
The Next Stage
With ongoing technical support ensuring that the site was always one step ahead of the SEO curve, our attentions then turned to content marketing. We were tasked with producing content to attract more women to the STEM (Science, Technology, Engineering and Mathematics) opportunities offered through Telegraph Jobs.
Our solution was Women in Space, an online database charting the roles, careers and achievements of women working in space exploration. The piece’s strong feminist message and fascinating personal stories ensured both wide appeal and topical currency.
Fully responsive to accommodate users on all screen sizes, Women in Space highlighted the crucial role women play in a traditionally male-dominated industry, including biographies, video interviews, and even Q&As with some of the scientists and engineers featured.
The piece was met with acclaim from major press (Huffington Post), reputed academic institutions (Birmingham University, The National Space Academy) and specialised bodies aiming to bring more women into high-tech fields (Sally Ride Science, Engineer Girl).
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