SEO & Content Marketing Case Studies – Brands We’ve Helped Build Online
Here are some of our recent (2014 / 2015) case studies. If you like what you find, why not evaluate our services or contact a consultant to find out how we can help you.
Content Marketing Generates $1,000,000 in AVE for FRHI Group
FRHI Hotels & Resorts is recognised as one of the world’s most luxurious hotel groups, offering memorable experiences and impeccable service through its three leading brands: Fairmont, Swissôtel and Raffles.
Having successfully held the SEO account for Swissôtel since 2012, Builtvisible were awarded the global SEO account for FRHI Hotels & Resorts in January 2015 with the goal of increasing both coverage and hotel bookings via organic search.
Find out how Builtvisible generated over $1,000,000 in AVE through content marketing for FRHI.
325% Increase in Organic Monthly Sales for Retail Giant
Shop Direct, one of the largest leading multi-brand digital retailers in the UK & Ireland approached Builtvisible in August 2012 to initially assist in reviewing their technical implementation of the then ATG 7 platform for Very.co.uk.
Learn how we’ve helped Very.co.uk increase their organic channel sales online by 325%
Organic Channel ROI for Insurer of 214% in 6 Months
Having been burned by low quality SEO in that past, Towergate Insurance approached Builtvisible with an immediate need to remove a crippling manual link penalty affecting their domain.
Once we’d fixed their penalty, we got started rebuilding their organic presence from the ground up.
Take a look…
SEO & Content Marketing Drives 198% Increase in Organic Traffic
Operating in a highly competitive field and competing for growth with established high street brands, Feel Unique hired Builtvisible in early 2012 to improve their organic traffic and revenue through the channel.
In our 3+ year relationship, we’ve increased organic visibility in search to drive an increase in their SEO channel traffic by 198%. Put another way, for every pound Feel Unique have spent on SEO, they’ve driven £142 back in sales.
Find out how…
Casio: G-SHOCK #NevergiveUp
An interactive, multi-medium story concept designed to communicate and inspire; this campaign focuses on stories about incredible people doing incredible things in line with G-SHOCK’s mantra ‘never give up’. The campaign appeared in extensive national outdoor advertising, print advertising and online through digital channels and social media. Builtvisible are proud to provide the research and web development for a sequence of five creative campaigns filmed by Kash.
Take a look…
Telegraph: Women In Space
Working with The Telegraph Jobs, we produced an online database created with the aim of encouraging more talented females into aerospace and STEM related fields of work. We sought to inspire by showing them inspirational females who have either historically completed missions in space and made history or those who are working in the space industry today.
After the database was produced, Abbie Hutty spoke with us in a Q&A session on how she interviewed for her job role as a space flight engineer. Her personal advice/tips is now on our careers advice section on Telegraph Jobs to help females prepare for getting a job in space engineering.
The project won a huge amount of positive coverage including Birmingham University, Engineer Girl, Sally Ride Science, The Huffington Post, Mei.org.uk, The National Space Academy and many more.
Take a look…
Intuit on the Future of the Office
Intuit’s Quickbooks online is a cloud based accounting solution. We took an in-depth look at how the cloud and other technologies are shaping the world of work. Intuit are a forward-looking and progressive brand who love to look at new and alternative approaches to work. By collating information from a variety of authoritative studies on the topic, we explored gaining consensus of where the world of work is heading.
The interactive is based in HTML5 and uses CSS3 and a little JQuery to work.
Coverage we received included FastCoCreate, FlexJobs, and ZDnet.
Take a look…
Interactive Content Generates Bookings for Hotel Group
Swissotel appointed us to help with their digital strategy for key locations across the globe. Understanding the complexity of their target audience (high end / business and luxury travel), our team put forward a number of creative ideas to satisfy the needs of their target audience.
The Ultimate Guide is an interactive HTML5/CSS3 interactive infographic, using jQuery to manipulate the animations. The guide is intended to help people who may need a hand with local etiquette during business travel, and has found to be a contributor to the site’s hotel bookings, in fact, it outperformed Swissotel’s email and affiliate channels in assisted conversions for a period of months after launch. To date, the guide has received a huge response on social networks including 260,000 Stumbleupon Stumbles.
Take a look…