SEO & Content Marketing Case Studies – Brands We’ve Helped Build Online

Take a look at some of the SEO & content marketing work we’ve done for our clients

The team at Builtvisible are proud to work with some of the world’s most exciting companies. We’re also very proud to publish our results! Builtvisible offers a range of services from web development and design to content strategy and SEO. If you’re interested to learn more about what we do, take a look here.

Alternatively, read from our selection of SEO case studies below.

Here are some of our recent case studies. If you like what you find, why not evaluate our services or contact a consultant to find out how we can help you.

Content Marketing Generates $1,000,000 in Ad Exposure for Hotel Group

FRHI Group

FRHI Hotels & Resorts is one of the world’s most luxurious hotel groups, offering memorable experiences and impeccable service through its three leading brands: Fairmont, Swissôtel and Raffles.

Having successfully held the SEO account for Swissôtel since 2012, Builtvisible were awarded the global SEO account for FRHI Hotels & Resorts in January 2015 with the goal of increasing both coverage and hotel bookings via organic search.

Read more…

325% Increase in Organic Monthly Sales for Retail Giant

Shop Direct, one of the largest leading multi-brand digital retailers in the UK & Ireland approached Builtvisible in August 2012 to initially assist in reviewing their technical implementation of the then ATG 7 platform for

Learn how we’ve helped increase their organic channel sales online by 325%

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Organic Channel ROI for Insurer of 214% in 6 Months

Towergate Insurance
Having been burned by low quality SEO in that past, Towergate Insurance approached Builtvisible with an immediate need to remove a crippling manual link penalty affecting their domain.

Once we’d fixed their penalty, we got started rebuilding their organic presence from the ground up.

Take a look…

SEO & Content Marketing Drives 198% Increase in Organic Traffic

Feel Unique

Operating in a highly competitive field and competing for growth with established high street brands, Feel Unique hired Builtvisible in early 2012 to improve their organic traffic and revenue through the channel.

In our 3+ year relationship, we’ve increased organic visibility in search to drive an increase in their SEO channel traffic by 198%. Put another way, for every pound Feel Unique have spent on SEO, they’ve driven £142 back in sales.

Find out how…

Ranking 1st for “Car Insurance”

Go Compare

We helped Gocompare build some great links through extensive coverage on the Hyperloop project published by Elon Musk. The impact: a better ranking for their most competitive keyword: “car insurance”.

Read on…

Casio: G-SHOCK #NevergiveUp

Casio - Never Give Up
An interactive, multi-medium story concept designed to communicate and inspire; this campaign focuses on stories about incredible people doing incredible things in line with G-SHOCK’s mantra ‘never give up’. The campaign appeared in extensive national outdoor advertising, print advertising and online through digital channels and social media. Builtvisible are proud to provide the research and web development for a sequence of five creative campaigns filmed by Kash.

Our mobile first interactive is based in HTML5 and uses the Google Maps API and custom JavaScript.

Take a look…

Telegraph: Women In Space

Woemn In Space
Working with The Telegraph Jobs, we produced an online database created with the aim of encouraging more talented females into aerospace and STEM related fields of work. We sought to inspire by showing them inspirational females who have either historically completed missions in space and made history or those who are working in the space industry today.

After the database was produced, Abbie Hutty spoke with us in a Q&A session on how she interviewed for her job role as a space flight engineer. Her personal advice/tips is now on our careers advice section on Telegraph Jobs to help females prepare for getting a job in space engineering.

The project won a huge amount of positive coverage including Birmingham University, Engineer Girl, Sally Ride Science, The Huffington Post,, The National Space Academy and many more.

Take a look…

Intuit on the Future of the Office

Intuit: Death of the Office
Intuit’s Quickbooks online is a cloud based accounting solution. We took an in-depth look at how the cloud and other technologies are shaping the world of work. Intuit are a forward-looking and progressive brand who love to look at new and alternative approaches to work. By collating information from a variety of authoritative studies on the topic, we explored gaining consensus of where the world of work is heading.

The interactive is based in HTML5 and uses CSS3 and a little JQuery to work.

Coverage we received included FastCoCreate, FlexJobs, and ZDnet.

Take a look…

Interactive Content Generates Bookings for Hotel Group


Swissotel appointed us to help with their digital strategy for key locations across the globe. Understanding the complexity of their target audience (high end / business and luxury travel), our team put forward a number of creative ideas to satisfy the needs of their target audience.

The Ultimate Guide is an interactive HTML5/CSS3 interactive infographic, using jQuery to manipulate the animations. The guide is intended to help people who may need a hand with local etiquette during business travel, and has found to be a contributor to the site’s hotel bookings, in fact, it outperformed Swissotel’s email and affiliate channels in assisted conversions for a period of months after launch. To date, the guide has received a huge response on social networks including 260,000 Stumbleupon Stumbles.

Take a look…

Interactive: Messages In The Deep

“Messages in the Deep” studies the incredible history of the topology of the physical internet, the article contains interactive map componentry, incredibly detailed research and most importantly, and innovative approach to technical story telling. Take me to Messages in the Deep…

Long Form Content: HTML5 Video & Highcharts.js

“Thrust – The Need For Speed” is a theoretical exploration into a long form content concept.

Using our prototype first approach, we explored what is possible with simple HTML5/CSS front end development and Highcharts.js integration. Layout and function were developed before the visual and creative works were carried out. This approach (we call it “function over form”) leads to fewer, if any development issues after design work is done, because our designer is already working to style the functional content piece.

Take me to Thrust…

A Brief History of Humanity

A History of Humaity

It’s important for a well oiled development and creative team to stretch their skills every now and again.

That’s what we did with “A History of Modern Humanity”. We created a demo app to display a list of important events in Human history based on Wikipedia data. History uses Three.js, Qwest and React.js and helps us envisage the future of content marketing technology.

Get in touch if you’re interested in our web development and content marketing services, or take a look at how it was built.

Take a look…

We’re specialists who love SEO, search and creating content that communicates ideas & builds brands. See more of of our work, or contact us to talk about how we’ll help your company today.

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