Group interviews – the way to go when you're recruiting SEO's

Recruiting new SEOs to join your team can be pretty tough.

Finding the time to run the interviews, booking the meeting rooms and reviewing the CV’s can be time exhaustive and slow. If you’re recruiting candidates who are relatively new to the world of SEO, why not try a group interview at first base to find your best people? It’s a great way to analyse how potential employees interact within a group and can really highlight the “attractive” skills such as communication, presentation and team interaction.

Here are some of my tips to streamline the first stage of your recruiting process and get the right people on board with much less effort.

Filter out the CV’s

If you’re working with an agency, you’ll be receiving a steady flow of CV’s. Look for between 6 and 8 of the best and invite your candidates to attend a group interview. Not sure what you’re looking for in a candidate? If you’re not working with an agency, fair enough. There are hundreds of places in the UK to advertise a graduate role. Try this amazingly useful list of all careers services departments at UK Universities from

The group interview – introduce yourself

Let’s assume you have a room full of candidates sat in front of you. I highly recommend preparing and delivering a presentation to the room giving a background on the company you work for, details on the role and some of the benefits associated with the job. Sell the role at this stage as best you can, because there’s nothing worse than losing someone you want to another employer! Invite the room to ask any questions they like – this has the added benefit of giving each individual a chance to show off their knowledge to you as well as making sure they understand the job.

Get everyone in the room to make a small presentation

Now you’re finished with the presentation – time to let the room do the work. Try making smaller groups of 2 or 3 and asking the room to spend 15 minutes chatting to their partners, with producing a brief presentation on each other, explaining to you why the partner is the best person for the job. In the 15 minutes, you can go and have a nice cup of tea.

When a candidate is presenting their partner back to you, you’re looking for a few (important) things. How well have they listened to their partner? Are they filtering out the key bits of information relevant to the role? How well do they come across in the presentation (think body language, eye contact, use of language). Throughout the presentations, you’re gauging the candidates listening skills, team working abilities and understanding of the role.

Next step – pick your best 4

After a total of around 1 hour, you should have a shortlist of 3-4 candidates you’d like to take to a second interview. Without running a group session, it could have taken as much as 3 days work to get to this point!

That’s why I like a group interview.

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2 thoughts on “Group interviews – the way to go when you're recruiting SEO's

  1. says:

    Great Post, you’ve done a very nice article, thanks a lot.

  2. A presentation is crucial. Unfortunately, there are a number of individuals who believe that they know everything to do with SEO, but when it comes down to it are far wide of the mark. That’s why it is also important to have a technical person interviewing them at the early part of the process.

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