The launch of ChatGPT and other AI-driven platforms has ushered in a new era of accessible, cost-effective generative AI tools for content creation. These advancements have enabled...

While Google remains dominant in traditional, keyword-based searches – holding 92% of the global search engine market – a clear shift is underway in how people search for...

Local search results have evolved significantly over the years as Google recognised the importance of catering to users that seek geographically relevant information. The...

In recent years within SEO, long-form content has been the go-to strategy for building topical authority and driving rankings, with brands uploading articles and blogs covering...

In recent years, the line between brand marketing and performance marketing has increasingly blurred. Brand marketing now draws on performance metrics to justify investment while...

With the European Accessibility Act (EAA) coming into effect in 2025, accessibility has become a bit of a buzzword in the digital marketing space recently.  After June next year,...

If you’re already taking proactive steps to enhance digital accessibility, you’ll be well aware of the changes required when the European Accessibility Act (EAA) comes into...

At the end of last year, Mintel published a report which highlighted the main concerns that are top-of-mind for consumers. In short, the rapid rise of AI, increasing effects of...

At Builtvisible, we carry out surveys and interviews with brand-side Marketers to understand the evolving marketing landscape and its impact on SEO. Historically, the top issues...

Organisations everywhere are facing broad challenges which impact their bottom line.  Competitive markets, rising costs and shrinking profits all put pressure on senior leadership...

The retirement of continuous scroll is a great opportunity to kickstart collaboration between PPC and SEO teams. And if you haven’t looked at the impact on your organic...

The rapid pace of digital evolution means brands are updating their website technology every 2-3 years with a migration being some part of that every 4-6 years. With some 26...

SEO forecasting has forever been a hot topic of contention for digital marketers. While organic search is a major acquisition opportunity for many brands it is typically competing...

The ability for an interface to be entirely unique based on previous interactions is definitely an exciting concept, taking user personalisation to a whole new level. Using booking...

Because getting it wrong can be a terminal blow to a business… SEO consultants share a nightmare: finding out that their client has decided to change their site’s...