As the marketing world moves increasingly online, traditional methods of brand promotion need to become more digitally-focused to yield results. Whether the end goal is increased...

From a burgeoning climate crisis and global pandemic to social movements, clapping for the NHS, Captain Tom’s 100th birthday walk and unbelievable scenes in the United...

It can be frustrating when you invest in a campaign with the primary aim of building high-quality backlinks to find that it generates a lot of coverage – but no links. There’s...

In part one’s blog post, I mentioned how I’ve recently seen an influx of campaigns from the industry that lack brand relevance, credible methodology and suitable supporting...

There’s no doubt about it, it’s been a challenging time for everyone in the past few months. Yet, despite these unprecedented (I wish there were a better word for this because...

To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media...

From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...

The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions...

SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it...

We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...

Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and...

If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites...

Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting started with...

Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the...

Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...