Richard Robertson

Richard joined the company in 2018 as an Analytics Consultant and is already our resident Data Studio expert. He is obsessed with content performance and creating transparency for clients through his dynamic dashboards.

Outside of the office Richard can be found at festivals, exploring London or trying to use the measurement protocol to track his life.

Richard Robertson's posts

6th October 2020
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In its purest form, a user...
Data

Analysing user journeys within Google Analytics

6 min read
18th December 2019
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...
Data

Data Studio 2019 features roundup

4 min read
5th November 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. When it comes to measuring...
Data

Measuring content performance in GA: analysis and dashboards

7 min read
9th October 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In the last article I wrote...
Data

Measuring content performance in GA: enhanced engagement metrics

5 min read
21st August 2019
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using...
Data

Measuring content performance in GA: recognising common mistakes

4 min read
15th May 2019
Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared...
Data

The analyst’s toolbelt: Essential Chrome extensions

6 min read
18th April 2019
Christmas is over, New Year’s resolutions have been broken and “spring” is here. Since the last round-up after Christmas, the Data Studio team have been busy spoiling us with...
Data

Data Studio: Q1 2019 best new feature round-up

3 min read
15th March 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. “To cross, or not to...
Data

Do I need to set up cross-domain tracking in Google Analytics?

9 min read
14th February 2019
At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s...
Data

No data? No problem! Retroactive content analysis in Google Analytics

5 min read
15th January 2019
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform...
Data

Data Studio: Q4 2018’s best new features round-up

5 min read
18th December 2018
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Enhanced Ecommerce...
Data

What is Enhanced Ecommerce in Google Analytics?

6 min read