Link Auditing: Removing A Google Penalty

Last updated: 04 July 2016 More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. This is […]

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How Many Pages On My Site has Google Indexed? Measuring Site Indexation

How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […]

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Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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Identifying Duplicate & Cannibalised Pages in a Large Site Architecture

I think we’re all aware by now (or should be!) of the effects that keyword cannibalisation and content duplication can cause on a site’s organic visibility. There are a number of tools that will allow you to check for duplicate content. In my experience, though, they’re generally limited to specific elements of a page. They […]

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The Basics of JavaScript Framework SEO in AngularJS

Technologies for website application development such as Angular, React and Angular 2.0 are gradually proliferating throughout the front end web development landscape. A core understanding of this technology should be, in our opinion, a mandatory requirement in the advanced SEO skillset. For SEO Consultants We’ve written this article as an introductory guide to a technically […]

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5 Favourite Keyword Research Tools

Keyword research can be a time-consuming and laborious task at times, but one that is extremely important to both SEO and content strategies. Thankfully, there are a variety of tools out there to help you collect and process your data. Here I take a look at five of my favourites. SEOgadget for Excel Our

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Implementing JSON-LD in WordPress

First, A Brief History of Structured Data for SEO Microformats For a time, we had Microformats. Those times were simple, and good. Implementing Microformats would lead to interesting things, like review ratings in Google’s search results. You could have your events listed, recipes indexed, and all sorts of contact details marked up as critical data […]

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Does This Look Right To You?

A few days ago I was at the Inbound Conference in Dublin. At the bar after my session, a junior digital marketer asked me a really interesting question: “What’s the best piece of advice you could give someone who’s currently learning SEO?” My answer: always ask yourself, does this look right? Be Curious The SEO […]

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The Impact of IP Host Location on Your Site SEO

Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in Builtvisible.com’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics […]

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How 3rd Party CDNs Can Block GoogleBot

You shouldn’t block Googlebots’s access to your CSS or JS files. We’ve known that for a long time, but more recently we’ve had reminders from around the community and Google themselves because of algorithm updates and proposed changes to the way mobile sites might be ranked in mobile search. Some of us might be assuming […]

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How To Use Social Link Intersect for Quick Linkbuilding Wins

Earlier this month I gave a presentation on Quick Wins for SEO at Friends of Search in Amsterdam. One of the tips that seemed to go down the best was based on my comments about the Moz “Link Intersect” tool. I’ve been a fan of that idea for a long time. Link intersect analysis is […]

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How To: XML Sitemap Error Checking

Today, I want to share a tip for quickly weeding out errors in sitemap XML files. This post will teach your a few new tricks with my favourite crawl tool, Screamingfrog and (hopefully) save you some time in your own technical SEO audit projects. By the end of this tutorial, your XML sitemap will the […]

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Quick Wins for SEO: Low Effort, Big Return Marketing

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is born from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]

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Optimising Demandware for SEO

What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by Stephan Schambach, the platform was launched in 2005 and went on to raise $88 million in its initial public offering (IPO). As of today Demandware boasts over […]

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Why Link Volume Targets for SEO aren’t a Great Idea

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]

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