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Category: Leadership
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Richard Baxter
30th August 2016
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared...
Leadership
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SEO
Which areas of SEO should brands and search agencies invest in
3 min read
Richard Baxter
2nd January 2015
Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our...
Leadership
An important lesson for marketers: start simple
3 min read
Richard Baxter
3rd February 2014
An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills...
Leadership
Know how it’s built: "cool" isn’t good enough
4 min read
Richard Baxter
5th January 2010
How many people made a resolution to find a new job this New Year? Deciding to leave your current employer is not an uncommon decision to make, particularly after Christmas. Today...
Leadership
On becoming an in-house SEO
4 min read
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