For the past few months, I’ve been working on a project to help make the keyword research process easier. Getting clear visibility on keyword search volume and opportunity data is painstaking and time intensive, but it’s such an important part of the initial and ongoing process of SEO. I’ve wanted to build something to automate the more laborious elements of keyword research for some time, and it’s (finally) ready to show the outside world.
Introducing the SEOgadget Keyword Tool BETA
Previewing our keyword research tool
One of the greatest challenges with keyword research is making your data actionable. It’s difficult to build large keyword lists without losing focus on which terms you’re targeting, and in what order. Grouping keyword data into categories is also really problematic with the tools most search marketers have at their disposal. Unless you belong to a very well resourced in-house team or a very large search marketing agency, large keyword research projects can be a huge bottleneck.
What does this tool do?
This tool allows you to create and export categorised keyword lists, with ranking, local search volumes and analytics visits from Google for each phrase. The categorisation data allows you to quickly and easily create pivot charts (for each keyword category).
The beta version of our tool integrates with the Google Analytics API allowing you to download keywords that drove traffic to your (or your clients) site in the past 30 days. As soon as you sign up and connect to your Analytics account, we start downloading your keywords, collecting search volumes in your local market and their ranking.
Make keyword categories and create powerful filters
While we’re collecting your data, you can do a few really cool things. Create keyword categories, add new keywords and create filters to deep dive into your data. Here’s a break down of what you get:
What’s a keyword category?
Let’s imagine you’re an online retailer who sells shoes. The types of keyword you’re interested in might be grouped by gender (“shoes for men”, “shoes for women”), colour (“red”, “black”, “green”), or type (“boots”, “shoes”, “heels”) and so on. This simple example can be applied to almost any form of industry online. Automotive, for example has categories such as make, model, colour, age and location. Travel has destination, route, accomodation, date, location and travel type.
Understanding how people search in any given market is a critial prerequisite to designing a site architecture capable of catching all of traffic.
Our tool allows you to create a keyword category and define what keyword “markers” might identify a phrase belonging to a category:
Use suggest to find new keyword ideas or add your own
You’ll see the suggest link on the right hand side of the category editor. When clicked, the tool will suggest 10 keywords you might want to add to your campaign. This is a great way to discover new opportunty, allowing for easier keyword expansion methodology.
Of course, I’m a big fan of the excellent Mergewords and Think Pragmatic’s Uber Suggest for generating big keyword idea lists. Adding a list of keywords to your campaign using external tools is easy. All you have to do is generate, copy and paste:
What keywords present the best “low hanging fruit” opportunity? What phrases rank on page 2? With filtering you can create filters by search volume, analytics and rank.
Some of my favourite filters are:
- Page 3 rankings (Rank higher than or equal to 30 but lower than 20) - Page 2 rankings ((Rank higher than or equal to 20 but lower than 10) - Low hanging fruit (Keywords with more than one visit, a page two ranking and measurable search volume)
Filters are configurable and can be combined and chained. This is one of the areas I’m most fascinated to learn from our users on how these filters are applied and what can be learned from them.
Over to you
Our beta testers have been helping us test and optimise the site in the past week and thanks to their feedback, we’re prioritising and working on some new features for late January 2011. If there’s something that springs to mind, be sure to let us know.
Some of the items we have planned are:
- Improving the suggestion tool to make it easier to add even more keywords more quickly - Filter paid / non-paid traffic, ecommerce integration - An enhanced Google Analytics management interface to allow users to restrict data by a specific date - A agency account profile allowing for larger volumes of keywords - Improve the charting / embeddable reports - Save charts as PDF - Make ranking / search volumes data available via an API
Ask a question and tell us what you need – Support Forum
There are a few ways to get in touch – commenting here is great but we have a support forum for you to talk to other users of the tool too.
The beta period and what we’re trying to achieve
While this site is in beta, particularly in the next few weeks, we’re monitoring, and tweaking site performance. Initially, getting a full data set for a campaign could take between a few hours and a day, depending on the size of your website. In this time our development team are monitoring and optimising the back-end functionality to improve the tool, make it slicker and more powerful. If anything crops up, remember we’re at the beginning of our beta journey, and the more input we recieve early on, the better!
I’m really excited to be ready and I’m really grateful for your input and support at a really exciting time for us all!