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Dani Mansfield
14th December 2018
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve your...
Content
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Leadership
Market segmentation: know your audience
3 min read
Karlymay Green
20th November 2018
How does an award-winning agency handle the challenging and changing nature of the digital marketing landscape? What it’s like managing a growing team and evolving product...
Leadership
Fireside chat with Builtvisible’s Managing Director
12 min read
Geoff Griffiths
17th September 2018
Last week marked a significant new chapter in Builtvisible’s history. After 4 ½ years on Tabernacle Street, we have moved into a brand new, state-of-the-art, single-room office...
News
Our new home and what it represents
4 min read
Jennifer Forbes
12th April 2018
Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?”...
Content
Content’s big three Es: emotive, educational and engaging
6 min read
Richard Baxter
4th April 2018
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an...
SEO
Retailers: Improve your category page SEO before building links to your site
6 min read
Richard Baxter
1st March 2018
What is Reddit? Reddit “is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct...
Content
The web marketer’s guide to Reddit
11 min read
Tom Bennet
19th February 2018
Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be...
SEO
Planning for mixed content during HTTPS migrations
5 min read
Steven Peters
18th February 2018
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d...
Content
Tone of voice: the difference between voice and tone and how to implement it
5 min read
Karlymay Green
29th January 2018
Each month, I have the privilege of making a charitable donation on behalf of Builtvisible to a cause chosen by our staff. These donations are a token of our appreciation to the...
News
A year of charitable donations
7 min read
Patsy van Winden
20th December 2017
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’...
Content
7 deadly sins of content marketing
6 min read
Robyn Gravestock
24th October 2017
When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure...
Digital PR
What exactly is a PR hook, and how do you know when you have one?
5 min read
Richard Baxter
12th October 2017
Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally...
Digital PR
Category page link building for ecommerce sites. The good, the bad and the ugly.
7 min read
Richard Baxter
13th February 2017
Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies...
SEO
What does machine learning and AI really mean for SEO?
7 min read
Richard Baxter
13th April 2016
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start...
Content
Using content marketing for links? You might be doing it wrong
7 min read
Steven Peters
29th March 2016
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket...
Content
Content marketing for customer retention
10 min read
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