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Caitlin Collins
30th April 2020
At a time when marketing resources may be low and in-house teams may be taking on more than before, we wanted to offer our support with tactical solutions to current challenges....
SEO
Specialist Ask-us-anything
41 min read
Kristina Lazarevic
27th April 2020
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across...
Content
How to get the best out of your team in ideation sessions
9 min read
Geoff Griffiths
30th March 2020
The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive...
Leadership
/
SEO
SEO – What we need to do now
11 min read
Caitlin Collins
19th December 2019
We believe whole-heartedly in the power of awareness and care. This has always been at the heart of who Builtvisible is but 5 years ago we introduced a unique approach to...
News
5 years of monthly donations
7 min read
Caitlin Collins
17th December 2019
We are proud to provide a company volunteering program and even prouder to announce that our team contributed more than 200 hours of their time giving back this year. We work with...
News
200+ hours of volunteering in 2019
3 min read
Chris Scott
23rd August 2019
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons – links and keyword...
Content
Why creating complete content helps you rank
5 min read
Kristina Lazarevic
30th July 2019
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...
Content
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Digital PR
How to secure links and coverage reactively
8 min read
Emily Rodgers
24th July 2019
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this can happen...
Content
From clicks to conversion: 12 ways to improve your product page performance
6 min read
Richard Baxter
21st May 2019
How to identify, diagnose and resolve duplicate content issues on your site to improve your performance in organic search. Background to this article In 2009, I was sat on a...
SEO
An SEO’s guide to duplicate content
36 min read
Tori Carlisle
28th February 2019
Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study...
Digital PR
How to get the most out of your influencer marketing investment
5 min read
Richard Baxter
15th February 2019
What are Fraggles, and how do I get them? A very, very long time ago Google announced their support for a new feature, that they referred to as “jump to:” links. An ...
SEO
How to get Fraggles – Using links to named anchors to improve your search...
3 min read
Alex Andrews
12th February 2019
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the...
Content
How to gather data to craft newsworthy stories
6 min read
Richard Baxter
8th February 2019
Occasionally, we all find an item of content that has been indexed by a search engine that we don’t want other people to find. Years ago, one of my clients allowed hundreds...
SEO
An SEO’s guide to using Robots Exclusion Protocol
14 min read
Geoff Griffiths
24th December 2018
The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at...
News
Our year in charitable donations
6 min read
Geoff Griffiths
20th December 2018
CSR has always been a big part of Builtvisible’s culture, from sustainable working practices to a employee-led monthly charity donation scheme, and back in May we teamed up...
News
Volunteering roundup 2018
4 min read
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