Building a culture of measurement: PR Week breakfast briefing
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once...
Actionable tactics and inspirational content for search specialists and digital marketers
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once...
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of...
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into...
As part of our focus on promoting content to publishers, we interviewed two of our outreach specialists at Builtvisible, Emily and Jennifer. Aiming to mine the secrets of their...