Who we are and why we do it.
You can read about what we do on our solutions pages, and how good we are in our case studies, just like every other agency.
If you are here, you are probably interested in how we see the world, and whether or not we are a good fit for your brand and your growth plans.
Fundamentally we know that we are a people business; united by the possibilities of digital connection.
We don’t just connect with people, we’re powered by them.
We work at speed and in sync to provide meaningful connections between people, communities and brands through the smart application of data, SEO and content.
Our team have complete ownership of their career development, a healthy work-life balance and the opportunity to make incredible memories.
We are truly independent. This means we have had to be consistently excellent at what we do, never rest on our laurels and treat people right for over 14 years.
Our values have inspired natural growth through reputation and referrals, turning us into one of the most renowned and trusted organic digital marketing agencies on the planet.
Our values
We are a value-led organisation.
Our values are the beginning, middle and end of everything we do. Created for the whole agency by the whole agency, they underpin our relationships, give us a framework for our behaviours and steer the quality of work we are known for.
Far from gathering dust in a pitch deck, our values are a playbook for what exceptional looks like in agency services, and structured around the core components of any agency; our people, our clients and our work.
Our people
We are a close-knit community. We have each other’s backs and share in all of our wins and losses. Through investing in our own development we strive to be the most creative and technically proficient digital marketers we can. We have a strict no dickheads policy.
Our clients
We are obsessed with performance. We meet challenges head-on, build long-lasting relationships and love finding the win-win scenario on our journeys together. We have a strict no dickheads policy.
Our work
We do work that exists to improve the performance of our clients’ businesses, always accountable to revenue-based ROI and underpinned by industry defining processes. We know that strategy is important, but execution is everything.
Our leadership team
Geoff Griffiths
CEO
A former professional rugby player, Geoff is CEO and owner of Builtvisible, having acquired the business from founder Richard Baxter in 2019.
His sporting background brings a unique perspective to building high-performance teams, and his value-led approach has grown Builtvisible into one of the UK's largest independent organic agencies.
Outside of agency life Geoff enjoys helping other athletes transition out of sport and telling boring rugby stories to anyone that will listen.
Read Geoff's postsRebecca Brown
COO
Rebecca is the Chief Operating Officer at Builtvisible.
She is responsible for ensuring that every member our team is empowered to do the best work of their career in a safe, supportive and high-performance environment. From management structures to product innovation, she draws on extensive client and agency-side experience to own the development of the most technically proficient and creative agency team in our industry.
Outside of work Rebecca enjoys experimenting in the kitchen, exploring lesser known parts of London and travelling as much as she can.
Read Rebecca's postsDavid McEneaney
Finance Director
David, Head of Finance, takes the lead on all things numbers, no matter how big or small. With over a decade of industry experience ranging from fast paced agency life to large group networks.
With an overall responsibility for Builtvisible’s financial health, David combines both an operational and strategic role, managing the finance function for the organisation as well as shaping its financial strategy to ensure long-term growth.
Outside of work David’s hobbies include hacking his way around the golf course and trying new gins – preferably in that order!
Felicity Gerrard
Head of Client Services
Felicity (Flick), is the driving force behind all things client-related at Builtvisible.
With over a decade of experience in the digital marketing realm and a genuine passion for working closely with people, she’s the go-to for making meaningful connections between our clients and our Builtvisible team. Flick's all about working out new ways to strengthen our bonds and taking our collaborations to the next level.
Outside of work Flick spends most of her time with friends and family. And when she’s looking to unwind, she'll be keeping her hands busy creating toys for her nieces and nephews.
Harry Clarke
Head of SEO
Harry heads up SEO at Builtvisible, responsible for the delivery of high-impact technical SEO and staying on top of algorithm developments and updates for our clients.
For over a decade Harry has designed and delivered SEO strategy addressing a wide range of business challenges, helping brands achieve growth across e-commerce, travel, health and luxury.
An Aston Villa fan, Harry enjoys trekking back to Birmingham for visits to Villa Park, in between the occasional techno night followed by a day of watching pro cycling racing from the Spring Classics to the Tour de France.
Read Harry's postsOlivia Wiltshire
Head of Content and Promotion
Olivia is Head of Content and Promotion at Builtvisible, having joined as a junior SEO back in 2014.
Grounded in strategic nous, Olivia and her team support brands’ organic growth through the delivery of audience-first content strategy, multi-faceted Digital PR & Promotion, purpose-driven copy and UX/UI. Never a team to settle, they are constantly developing their offering to ensure brands are connecting with customers in a lasting and memorable way – a must in this ever-evolving landscape!
When Olivia’s head isn’t thinking about brand stories and building meaningful connections, she’ll be listening to disco, and running around her local park. Catch her if you can…
Read Olivia's postsDaniel Butler
Performance Director
Dan, our first ever employee back in 2010, holds responsibility for the performance of Builtvisible’s entire client portfolio, at senior team level.
Having been behind the development of much of Builtvisible’s exceptional product offering in the formative years Dan is a world-class SEO in his own right, and applies the same mindset of curiosity, constant improvement and true accountability to his current role.
Outside of the office he’s a dedicated martial arts enthusiast (and black belt in karate), fervent student and advocate of self-improvement techniques.
Read Daniel's postsGary Stubbenhagen
Head of Data
Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.
Having experienced some of the best and worst the industry has to offer, his approach is rooted in the firmly held belief that data should be used strategically and without a slavish devotion to any specific tool or ecosystem.
In his leisure time Gary can be found indulging his taste for craft beers, good books, and getting out of the city.
Read Gary's postsEmily Clayfield
Head of People & Culture
Emily leads our People and Culture strategy at Builtvisible and is responsible for developing an agency of thriving team players who are empowered to deliver effectively.
For the last decade she’s played an integral role on our Product teams – firstly as an SEO and for the last 4 years as Head of Content Strategy and Creative. This experience has given Emily an unparalleled understanding of what makes our Builtvisible people and culture so exceptional and fuels her passion to ensure that everyone who joins us on our journey benefits from all the opportunities Builtvisible has to offer.
Outside the office, Emily enjoys practicing yoga and taking any opportunity to show off her French and Italian language skills.
Read Emily's posts