Measurement and reportingGet in touch
Content analytics that tells the right stories to the right people, drives strategy and delivers growth.
Everybody is creating content, but very few know why. You have to do it because your competitors do it, but what if there was another way?
Our data consultants help marketers and content professionals prove the value of their work, make informed, strategic decisions and boost growth through content that won’t be questioned.
If your content doesn't report metrics for the channels it services, it doesn't deserve to exist.
Brands are often so desperate to justify their investment in content, they find themselves building convoluted reports with retro-fitted goals based on how the campaign ended up performing, as opposed to how they intended it to perform.
This level of subjectivity leaves them unable to create proactive, coherent and valuable strategies that demonstrably add value and warrant the budgets assigned to them.
We help people have exciting conversations about content where no-one ever asks "so what?"
Unearthing, sharing and applying the data that content produces is a missed opportunity for many of the most exciting brands on the planet.
So much so that our specialist data team was built specifically to tackle these challenges over half a decade ago.
Since then, they have worked with brands that dare to be different to drive growth by achieving clarity on the value of content, aligning disparate internal teams behind straightforward business KPIs and reporting the numbers that matter to the people that care.
How will our data specialists help you?
From measuring the impact of what you already have to justifying future content budgets, our content analytics and data consultants exist to help future-facing brands invest intelligently in content and grow revenue.
- Content measurement planning
- Content attribution
- Content reporting and insights
- Content measurement training & workshops
What does good content measurement look like?
- The value of content is clear to see
- It is universally accessible
- It helps you move faster
The value of content is clear to see
Good, bad or otherwise, you know how you're performing and gives you direction on where to improve.
It is universally accessible
Stakeholders across your business can access, interpret and act on well-pivoted, unambiguous visualisations whenever they need to.
It helps you move faster
Cross-functional teams have more informed conversations and move faster with better decisions as a result.
Don't just take our word for it!
Builtvisible’s work has freed us from the manual process of creating weekly reports, enabling us to spend more time analysing the results and turning the insights into actions.
Enhanced Ecommerce is a game changer in understanding the customer funnel across all channels and better measurement of engagement has given us a data-led approach to ensure we’re investing in the content formats and topics that are most engaging for our customers.
What I know as a client is that the great strength of Builtvisible is that client relationships are so strong. My brief was really woolly, it wasn't very easy to deal with and the way that I was dealt with was exceptional.
The end product of the content audit was super useful and actionable. Just knowing that you can have that deep-dive look at the analytics and just be told exactly where the problems are, what to do with them, how much they're actually costing your business and then what to do about it, is amazing.
While the numbers we deliver for brands speak for themselves, the stuff that really gets us going is the impact we have had on businesses, teams and people over the years.
Talk to a content measurement specialist today
We'll work closely with you to build a brief, solve a specific problem or simply provide a fresh pair of eyes.