William Kay

William joined the Builtvisible team in 2018 and works within our SEO department as a Consultant. He developed his passion for search while working in the start up space and brings knowledge from various sectors.

When he's not in the office, William can be found fiercely supporting Scotland's rugby team or spreading his positive vibe across all of London's pubs.

William Kay's posts

13th July 2022
As an SEO, understanding the impact of the work we do can be difficult at times. Especially when a change is so small, creating a business case to show the potential uplift becomes...
Data / SEO

How SEOcausal turns small changes into big results: title changes

3 min read
5th April 2022
How do you go from SEO Executive to Senior SEO Consultant in less than four years? BrightonSEO trainer and proud Scotsman Will Kay walks us through his experiences at Builtvisible,...
SEO

How I went from SEO Exec to Senior Consultant in just four years

8 min read
14th December 2021
Ecommerce sites have so many moving parts to them that without third-party applications it can be difficult to find the resource to apply changes to a site, extract valuable...
SEO

Third-party tools and why they’re vital to your ecommerce store

9 min read
6th January 2021
Link realignment is often an area of much discussion as the impact of finding broken/redirecting backlinks and updating the link to an up to date URL is difficult to quantify....
SEO

Maximising your link profile: how to find redirecting and broken...

5 min read
11th August 2020
It’s no secret that extensions make your day-to-day work quicker and more efficient. Last year, one of our Analytics Consultants, Richard, wrote this fantastic blog post on...
SEO

10 best browser extensions for SEOs

10 min read