Oliver Mason

Oliver is a fan of 'optimising things for search engines' and prefers this to the 'marketing content for human consumption' side of SEO. Technical SEO, link auditing and link spam are his specialties.

Oliver Mason's posts

17th June 2017
When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can...
SEO

Preserving link equity and managing crawl efficiency for better SEO

5 min read
6th February 2014
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from https://builtvisible.com/author/richardbaxterseo/ Why...
SEO

How to use optical character recognition to extract text from images

3 min read