Michelle Adenle

The retail industry has always been dynamic, but in recent years, it has experienced unprecedented changes. Technological advancements, the recent shift to e-commerce and external...

Strategy is deciding what to do and execution is all about making it happen. For this reason, the value of your strategy depends on whether it’s being implemented or not; it...

SEO reports are vital in developing an effective SEO strategy that works. If done right, they can allow you to uncover performance issues promptly – so that you can react to...

Last August, Google released big news, a site-wide ranking signal that targets ‘unhelpful content’ written for search engines. As with any big update, this sent ripples through...