Kristina Lazarevic

Kristina oversees the ideation process, outreach strategies for campaigns and tactical link building, as well as broader Digital PR strategy projects. Kristina loves to push the boundaries of creativity, coming up with innovative ideas that can be translated into engaging, link-worthy campaigns that will resonate with audiences and the media. With her background in traditional PR, Kristina uses her expertise to deliver digital PR approaches that safeguard brand values, while ensuring campaigns achieve results that also translate into SEO benefits.

When not at work, Kristina is probably in the West End, or singing with her musical theatre choir.

Kristina Lazarevic's posts

24th May 2022
Expanding your Digital PR and link building strategy across markets requires a level of country-specific knowledge. But, if you don’t have first-hand experience in these markets,...
Digital PR

Scaling your link building across markets? These are the five...

6 min read
21st July 2021
As the best practice for gaining high-quality relevant links Google guidelines state that your brand needs to create “unique, relevant content that can naturally gain popularity...
Digital PR

Creative campaign formats that build links and boost brand

5 min read
27th April 2020
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across...
Content

How to get the best out of your team in ideation sessions

9 min read
24th October 2019
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers...
Content

Beyond link quantity: four ways content contributes to your brand

4 min read
30th July 2019
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...
Content / Digital PR

How to secure links and coverage reactively

8 min read
22nd May 2019
With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’...
Digital PR / SEO

Five ways Twitter can help with link building

5 min read