Emily Clayfield

Emily leads our People and Culture strategy at Builtvisible and is responsible for developing an agency of thriving team players who are empowered to deliver effectively.

For the last decade she’s played an integral role on our Product teams – firstly as an SEO and for the last 4 years as Head of Content Strategy and Creative. This experience has given Emily an unparalleled understanding of what makes our Builtvisible people and culture so exceptional and fuels her passion to ensure that everyone who joins us on our journey benefits from all the opportunities Builtvisible has to offer.

Outside the office, Emily enjoys practicing yoga and taking any opportunity to show off her French and Italian language skills.

Emily Clayfield's posts

27th July 2021
I let out a most satisfying ‘YES!’ when I spotted this tweet by Joel Klettke back in April. In just a few characters he’d managed to encapsulate several of our team debates...
Content

Maximise your content agency investment: onboarding is a two-way...

6 min read
22nd April 2021
We caught up with Emily Clayfield, our Head of Content Strategy, to give you a behind-the-scenes sneak peek into our agency – and more specifically our Content Strategy team....
Content

A day in the life of: our Head of Content Strategy

7 min read
25th August 2020
Best laid content plans gone to waste? Don’t panic, I’ve built a simple content strategy template to help guide you and your team through turbulent times. When circumstances...
Content

A content strategy template for when the goal posts keep moving

4 min read
9th March 2020
A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of the...
Content

Six steps to a successful content strategy

5 min read
4th April 2019
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re...
Content

21 free tools to develop your content marketing strategy

8 min read
20th March 2019
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics,...
Content

Six ways to earn the trust of B2B audiences through content marketing

8 min read
19th March 2019
Nowadays, if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the CMI’s latest report,...
Content

Three content marketing tips for businesses without a budget

5 min read
5th March 2019
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
Content

Content doesn’t have to be original to be effective

4 min read