198% increase in organic traffic
Effective SEO consulting combined with killer content marketing for leading retail brand
Stocking over 500 brands and 18,500 products, Feelunique has grown since its founding in 2005 to become Europe’s largest online retailer of premium beauty products.
The challenge
Operating in a highly competitive field and competing for growth with established high street brands, Feelunique hired us to improve their organic traffic and revenue through the channel.
The solution
Since our relationship began, we’ve executed keyword and market research, audited and implemented complex technical recommendations, and delivered content marketing that’s generated high-value coverage and links for the brand. Our strategic approach to the challenge included:
Research
Our first step with Feelunique was to form a complete picture of the market, and understand exactly how the brand needed to adapt their content and site structure to fully meet demand and match their competitors. Our research also extended to seasonal projects, reviewing strategies for maximising SEO in the lead up to Christmas.
Part of our keyword research for Feelunique
Technical consulting
As with any ecommerce site, Feelunique faced the challenge of scaling the site without negatively impacting crawl efficiency. Our technical SEO work has included in-depth technical audits, regular ‘quick wins audits’ and mobile SEO consulting.
Feelunique’s organic visibility over the first two years of our relationship
Outreach & link building
To ensure Feel Unique remain truly competitive, it’s vital that a regular flow of high quality links to the domain are generated. With coverage on the likes of Cosmopolitan, Telegraph and Daily Mail, our content has produced both strong links for SEO and great brand coverage and PR value.
By monitoring brand activity and responding immediately to any opportunities, the domain has been strengthened further by converting non-linked brand mentions into links to the domain.
This activity alone resulted in links from authoritative publications such as Hollywood Life, The Express, Daily Star and Glamour Magazine.
Inspiring creative content
- Happy New You – Entrepreneur.com
- Classical Beauty: French Pharmacy– Cosmopolitan
- For the love of colour– Daily Mail
- Remarkable Women: 16 women who shaped the world’ – Feelunique.com
- Global Beauty Trends – The Telegraph
Feelunique Case Study
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The results
First six months of 2015 compared to the same period in 2012 saw:
- 198% increase in organic traffic
- 41% increase in revenue via organic
- 356% increase in organic visibility
- 174% increase in pages driving organic traffic