Daniel Butler

Head of SEO

Deepcrawl – The Crawler of Choice for LARGE Websites

We were approached by Matt at DeepCrawl.co.uk to review their relatively young, but capable site crawl cloud based platform. When we first received the request, I was a little unsure as to how useful this tool will be when compared to well-known & comprehensive tools like Screaming Frog and IIS SEO Toolkit, both of which […]

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Content Strategy Helper – v2 Updated

> Please give me the tool now! Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features […]

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Tips for Making Your After Sale Emails Work Harder

At the Gadgetplex we recently ordered some awesome new monitors, and following our purchase received the below email: Dear Richard Baxter Thank you for your recent purchase from domain.com. We hope the experience met your expectations. We always strive to offer the highest quality service to all of our customers, and we rely on your […]

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Using Google Docs To Generate Hot Content Strategies [Tool]

> Skip the chit chat, give me that tool now! It has been a little while now since my last blog post, but hopefully the wait has been worth it! I’m very excited to be writing this post and to be sharing this tool with you. Research for new content strategies takes time Every day […]

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Should Webmasters Switch To Schema.org?

When search engines announced a universal vocabulary for the next generation of structured data markup we all thought our lives just got a lot easier. The Schema.org vocabulary offers a greater flexibility in the choice of attributes to mark up data on a web page. Richard explained the background in greater detail over on seomoz. […]

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Link Acquisition & Contextual Relevancy [Part 1]

This is the first post in a two part series on how to engage and attract new audiences purely with the content that you create, whether this is outreach for link acquisition, or content to host on your own website. Is Innovative Link Building Dead?? Barry Schwartz recently reported on a Webmaster World thread around […]

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IIS SEO Toolkit Secrets You Might Not Know

If you haven’t installed IIS toolkit yet, then what are you waiting for? Go! Now! Install IIS toolkit! This is truly a genius tool, and the amount of data that can be extracted is immense. In another blog post, Richard spoke about some cool techniques using IIS toolkit to find orphaned pages when combined with […]

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How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0)

We think the IIS Toolkit is absolutely awesome! This post will provide a step by step guide on how to install the powerful IIS 7.0 toolkit from Microsoft, and show you some of the many cool features which can open up a whole new world for extracting information from a website (we are talking about […]

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Google’s Underlying Plan for HTML5 and Rich Snippets

When we look to the future of the internet and how SEO is evolving, what can we expect to find on the agenda in the not so distant future with regards to website mark up? Well, no one can truly predict the future but by looking at recent past developments we can certainly find a […]

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