What first attracted you to Builtvisible?
When I first heard about Builtvisible, I was immediately drawn to the website, and particularly the “Who we are” page stood out to me. It was a humanising element to the company and as a people-person, it’s really important to me to be part of a company that puts its people first, both clients and employees. Moreover, my first interview with our Head of Data, Gary, was very easy-going and comfortable so I felt like I belonged right from the start. I realised pretty quickly that the Builtvisible values are more than just written words and it was the embodiment of those values that attracted me to the company.
Since you started at Builtvisible, how has your journey progressed?
From my first day until now, I’ve seen a huge development in myself as a person and my skills overall. When I joined Builtvisible, I had no consultancy experience. I was an analyst in my previous company, so I used to do a lot of back-end analysis and reporting. I never interacted with the clients directly, that was done through the Account Manager, who would present my work. So, Builtvisible has meant a shift to working directly with clients, with the support of Account Managers and Directors, and that experience has been invaluable to me.
How would you describe the Builtvisible culture?
The Builtvisible culture is very uplifting and motivating. There’s never been a day that I’ve come into the office and someone hasn’t appreciated something I’ve done for them or a client. I constantly get told how great I am doing and how I belong here, and that in itself speaks volumes. A lot of companies will often forget to feed back to their employees or acknowledge their work. Builtvisible is such an enthusiastic and enjoyable place to be, you want to come in to work because of the supportive team you get to be a part of. Additionally, Builtvisible is very transparent. You always get honesty from everyone, whether it’s regarding the processes and the work that they do here, or whether it’s about how you’re performing as a person, nobody sugar-coats anything. This way you know that when someone’s appreciates your work, it’s the truth.
What are your favourite Builtvisible perks?
I think everyone would agree with me on this, it’s definitely the socials, the flexible working hours, and the mental health resources available to everyone with the Core Collective. Many places of employment preach about work-life balance, but not a lot of them provide that for their employees. Being at Builtvisible, I have felt that change and I feel it is reflected in our work. Each social gathering brings everyone together and allows us to engage and get to know each other even better than we did. Also, I think the bonding from these socials makes us want to be in the office together more often but, still having the option to work from home when it fits your individual schedule. All of these things work together to really help us maintain that true work-life balance and motivates us in my opinion.
How would you describe your job to others and what would a typical day look like?
I am part of the data team. Everyone calls us the numbers people. They’re not all wrong, to a certain extent we are. We do deal with data which involves a lot of numbers, but data can be very subjective as well. It can be about user behaviour or user engagement. Essentially, we collect all of that data, we analyse it and then we report it back to our clients for a better understanding on how they’re performing. As it is in a typical day consultant’s life, a day can vary drastically. Some days you’ll find us head down behind our screens and on others we’ll be collaborating with different teams, discussing client ideas and processes that would work best – I love these days. Either way we are always doing what we need to do in order to provide the best quality service we can.
What is the most exciting product or project that you’re working on at the moment?
GA4 migrations are definitely the product that’s taking the marketing world by storm right now. Everyone’s been talking about it, everyone’s been hearing about it, and it’s been a huge challenge in the digital marketing world. A lot of businesses don’t know how to approach it yet, so taking on the software and implementation side for our clients has been one of the biggest projects that we’ve got stuck into recently. We’ve been working across a breadth of clients to help them with GA4, whether it’s training their team so they’re able to install GA4 for themselves, as well as customizing and personalizing it best to their business. GA4 can be a very big system, unless it’s personalised for your business, however that is a discussion for another day. In the meantime if you’re interested in learning more about GA4, I recently wrote a blog on it which everyone can read up on in more detail.
What has been your proudest client moment within your department or for you personally?
My proudest moment was attending my first quarterly business review with a client. It was a face-to-face meeting, and as I mentioned previously, I didn’t have consultancy experience coming into this role. Going into that meeting, having a face-to-face interaction with the client and presenting the key deliverables to them during the meeting was a huge challenge for me. I was extremely nervous, but with so much support from my manager Gary and all the other product leads, I was able to successfully overcome that. Also, everyone’s appreciation and feedback following the QBR really supported me doing better for my next one.
Is there anyone you would like to give a shout out to today, whether in the company or specific to your team?
I definitely want to give a huge shout out to all the women in the team. I feel that working with a group of supportive, inspiring, motivational women really helps me be better. Just being able to see them in my daily life really inspires me to deliver the same standard of work that they do. And it’s not just in terms of work, but as people, the way they are, they’re always uplifting you and motivating you and telling you how you can do better as a person and how great you already are, it really makes you want to be part of that energy and just do the best you can.
Do you believe there is space for innovation within your team and the agency, and if so, how is your team innovative?
Innovation definitely lies at the core of Builtvisible. For us in the digital marketing world, it’s ever evolving, ever changing, things move really quickly and we as a team need to be quite up to date with any new systems, new software coming into the market etc. Our team is consistently training and developing our skills in order to be at the top of our game and provide the best quality service to our clients. Innovation is ongoing at Builtvisible, we even have a dedicated team and a suite of impressive in-house apps that work across departments to make us more efficient and keep us at the forefront of the industry.
What would your top tool recommendations as a data consultant be?
People tend to think the top tool should be something like Google Analytics or Google Tag Manager. For me as a person, I think the top tool that you should use is anything that helps you be organised, that can be Excel Sheets or a Trello board. Anything that you know you can keep clear notes on everything that you need to cover through the day and helps you do your job better, that is definitely a must as analysts and consultants. That way you ensure you’re not missing out on any point that you need to convey or recommend to the client or to anyone within the team as you go about doing your work. Being super organised, staying on top of your game with any tool that suits you best is definitely what I would recommend to you if you want to be in such a role.
If you had to describe Builtvisible culture in one word, what would you say?
Builtvisible is quirky. Quirky is an unusual word I use and to me it means different. Builtvisible stands out as a company because it is different. Being part of it on the inside, I’ve seen that you bring your true self to work. No one’s going to judge you for who you are, no one’s going to call you out for being different and that is why I think quirky is the right word because everyone is so different yet they all fit together. You always fit in, and you never feel excluded. There’s an array of people from different backgrounds and different cultures, but we work well together as people and together we create great work.
What has been your best Builtvisible memory to date?
My best memory so far is a team day that took place back in May. It was very different to anything that I had ever done before. It was a team-building day within the office, so we didn’t go out anywhere. We just got everyone into the office and had unique team-building exercises where the aim was purely to understand each other a lot more than we did before. I think in a post-COVID phase where people were always behind screens, never in contact with anyone, this was new social interaction for all of us and just being able to get to know your own teammates better, asking them questions about themselves, telling them more about yourself. It bonded us as a team and helped us work more cohesively and collaboratively than we did before, so that was definitely my best memory at Builtvisible so far.
If you had to share some final words of inspiration, what would they be?
I am someone who gets nervous very easily. My most inspirational advice to anyone reading this is just be yourself. Do the best you can and people who appreciate you will always acknowledge that no matter where you are. If you’re at the wrong place, no matter how right of a person you are for the role, you’ll always feel like it’s wrong, but at the right place, you’ll always feel right no matter what you do. So I definitely don’t think it’s about you having to fit the company, as opposed to the company fitting you.
If you’re not fitting in somewhere, it’s ok to move on. I did and I found my fit here at Builtvisible.
