Data strategy
Get in touchData strategy for brands that don’t pay lip service to the idea of being “data-driven”.
Rock-solid data strategy holds the keys to growth for businesses that collect marketing data at scale from diverse sources. Investing properly in this data helps growth-minded marketers move faster and do what they’re best at.
We have 10 years of experience navigating the complexities of organic digital marketing. This underpins our approach to delivering clear, actionable strategies for future-facing brands who understand leverage lies in taking data seriously.
You already collect it, now use it.
You've never had more data to work with, or more challenges as a result.
The data produced by digital marketing is getting more complex by the day, and the difference between the brands that thrive and the brands that barely survive is whether they walk the walk, or talk the talk.
You know you have to invest, but without direct ROI, it's a hard sell.
The reality progressive brands have confronted is that bad data strategy clouds decision making, silos teams and leaves senior stakeholders with an uphill struggle calling the shots that define their success.
Outstanding data strategy provides clarity, alignment and long-term planning that gets company-wide buy-in and delivers real-world results.
Our data consultants work with some of the world's most exciting brands to give best-in-class direction on collection, storage, management, sharing and application of marketing data, helping them make outstanding decisions that drive growth.
Clear, documented frameworks focused on turning your strategy into meaningful change will mean you'll have an engaged, data-literate business with easy access to the insights that will make the difference.
How will our data strategists help you?
From one-off strategy projects to long-term transformation programmes, why settle for anything less than genuine, independent expertise from experienced data professionals who understand your business and relish in the challenge of helping brands grow?
- Data strategy consultancy
- Analytics roadmaps
- Measurement planning
- Data literacy and education workshops
What does good data strategy look like?
- Clarity of purpose
- Defined roadmap
- Education
Everyone is clear on how analytics drives business outcomes, and what data is needed to achieve that.
Teams are working to a proactive, strategic plan, rather than in a reactive, ad-hoc fashion.
The business has a plan for increasing data literacy outside of analytics teams, so that data and insight can be used at scale.
Clarity of purpose
Everyone is clear on how analytics drives business outcomes, and what data is needed to achieve that.
Defined roadmap
Teams are working to a proactive, strategic plan, rather than in a reactive, ad-hoc fashion.
Education
The business has a plan for increasing data literacy outside of analytics teams, so that data and insight can be used at scale.
Don't just take our word for it!
Builtvisible’s work has freed us from the manual process of creating weekly reports, enabling us to spend more time analysing the results and turning the insights into actions.
Enhanced Ecommerce is a game changer in understanding the customer funnel across all channels and better measurement of engagement has given us a data-led approach to ensure we’re investing in the content formats and topics that are most engaging for our customers.
Working with Builtvisible's analytics team has been a fantastic experience from day 1. We hired them to overhaul the ecommerce tracking across our bespoke checkout systems, a challenge which had caused numerous other agencies to run aground.
From the initial analysis through to a hands-on collaboration with our development teams, their work has been brilliant. It’s had a transformative impact on our ability to make decisions based on data.
Builtvisible helped us to build our analytics from the ground up, taking our complete domain portfolio of 98+ websites, introducing an entirely new top-level domain for all of those and giving us the foundations of the data and insights that we really needed to start measuring the performance of our online presence.
They came in as a new supplier for us and they very quickly built up to become a really trusted partner.
They're my go-to experts for SEO, analytics and everything in that space.
Case studies
While the numbers we deliver for brands speak for themselves, the stuff that really gets us going is the impact we have had on businesses, teams and people over the years.
Talk to a data strategist today
We'll work closely with you to build a brief, solve a specific problem or simply provide a fresh pair of eyes.