Dani Mansfield

Dani leads our data informed approach to content strategy here at Builtvisible, making sure all our content projects are rooted in both the needs of the business and the interests of the target audience. Her love of dogs, fascination with the theatre, singing ability and background in social anthropology make her an excellent drinking companion.

Dani Mansfield's posts

14th December 2018
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve your...
Content / Leadership

Market segmentation: know your audience

3 min read
23rd October 2018
These days, brands must try ever harder to create and communicate value in everything we do. Customers have an overwhelming abundance of choice. They have high expectations and...
Content

Marketing theory: understanding customer value

3 min read
25th October 2017
What is the difference between strategic and tactical planning? Across industries and disciplines, people at various levels of their profession are seen to struggle with the...
Content

The difference between strategy and tactics

2 min read