Carla Thomas

Carla is a one of the Content Strategy Consultants here, specialising in on-page optimisation and digital PR. With a marketing career spanning over five years she has worked across a number of e-commerce, travel and insurance clients in her time. Extremely passionate about creativity, this can be seen through her ‘outside the box’ thinking and results-driven approach. Outside of work she is a resident foodie, avid reader, traveller and film addict.

Carla Thomas' posts

11th April 2022

In March 2022, Carla Thomas, one of our Senior Content Strategy Consultants, hosted a webinar on creating quality content that drives demand within B2B and niche industries. In...

How to create niche B2B content that drives demand

5 min read

18th March 2021

We recently shared our own thoughts, and those of a few key industry figures, on the topic of diversity and inclusion – specifically, but not exclusively, within the realm of...

Let’s talk about race and diversity: resources to keep the...

5 min read

12th January 2021

2020 is a year that will go down in history. Amongst a swirl of magnifying events around the world, a well-needed spotlight was shone on race and diversity issues. More...

Let’s talk about race and diversity: breaking glass ceilings in...

7 min read

5th August 2020

Producing content on a topic no one – or very few people – have touched on can seem an impossible task. As content marketers, staying one step ahead of the game is...

How to predict trending topics ahead of your competitors

3 min read

6th May 2020

If you’re looking to increase the visibility of your brand, but are short on time and resource, there’s no need to spend hours creating reams of new content. Freshening up and...

7 ways to maximise your existing content

5 min read

27th November 2019

For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge...

Creating content that doesn’t compete with your eCommerce pages

5 min read

9th April 2019

When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could...

Six ways to find your target audience

6 min read