Alex Andrews

Alex is a Content Marketing Consultant for Builtvisible. As a former journalist, he has a no-nonsense approach to content marketing and takes lunch very seriously. Especially falafel.

Alex Andrews' posts

12th February 2019
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the...
Content

How to gather data to craft newsworthy stories

6 min read
9th February 2019
The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative,...
Content

9 copywriting tips: how to write for any audience

7 min read
10th August 2017
SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the...
Content

How to understand user intent and give your audience what they want

3 min read