Webinar: How to effectively measure content performance
Past Event
View recordingIn this webinar, the analytics team at Builtvisible will demonstrate how you can intelligently attribute value to your organisation’s content output. You’ll leave armed with the tools and tactics necessary to justify whatever you need to do your job better.
Whatever role content is intended to play in the customer journey, we will give you practical actionable examples of you how you can better measure its effectiveness and communicate the value of your team’s work.
Tom Bennet
Head of Analytics
What you can expect from this webinar
- Steps to assess the integrity and relevance of your analytics data
- An understanding of the true level of commitment required to effectively measure content performance
- The importance of building a bespoke measurement plan that fits your company's content goals
- Points on how to set up your GA to track performance in a meaningful way
- How to get buy-in from the right people in your business
- Easy ways to communicate results back to the wider business
- Plenty of time for Q&A so prepare your burning questions
Tom Bennet
Head of Analytics
Tom joined Builtvisible in 2012 and heads up our Analytics department. He’s a veteran of the SEO team, an experienced web developer and published writer, and is a regular speaker at conferences including SMX, Learn Inbound, and BrightonSEO.
Tom specialises in transforming the approach organisations take to data, enabling them to make better business decisions and communicate value. He also keeps our team and our clients on the cutting edge of organic search marketing, leading training workshops on all aspects of web analytics and technical SEO.