Webinar: How and why to use social media to inform creative content

Tuesday 8 December 16:00 GMT

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In this session, our Senior Digital PR Executive, Dan, will be exploring how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.

Dan Bermingham-Shaw

Senior Digital PR Executive

What you can expect from this webinar

  • An understanding of the information available across various social platforms and how to collate it
  • Actionable ways to find and use social data to design more creative content campaigns
  • How to build a more robust audience targeting strategy based on valuable social insights
  • How to discover the latest social trends to build into your content strategy

Who is this webinar for?

  • Data-driven digital marketers wanting to incorporate social data points into their marketing strategies

  • Digital PR Professionals interested in trending topics to enhance campaign success

  • Content creators looking to leverage social media data to tap into fresh ideas

  • Marketing leads keen on bringing together social platforms for more integrated campaigns

Dan Bermingham-Shaw

Senior Digital PR Executive

Dan works in the Digital PR and Promotion team at Builtvisible, having worked for several years in social media for various charities, festivals and shows across the country. His interest in social media and content was born on a work placement at the Football Foundation which combined his love of football with PR, and he continues to have a passion for great content and building valuable links for clients.

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