Where we’re going
On Monday this week, Geoff and his team acquired Builtvisible LTD in a vendor financed MBO. Richard retains a significant ownership of the company and is incredibly excited about what the future holds for all of us.
This is a fabulous opportunity for a stellar management team to really secure the benefits that should come from their incredibly hard work over the past 24 months. I’m delighted and proud to see the agency brand I’ve worked with for a decade in such safe hands. Geoff is executing a long term client acquisition strategy coupled with cutting edge product development in SEO, Content Marketing, Analytics and Digital PR. Builtvisible’s exceptional client retention rate and account level performance says everything to the quality of the management and the employees in this company. I wish Geoff and his team all the best of luck for the future, and look forward to sitting on the board as a Non-Executive Director.
This change represents the beginning of an exciting new chapter for Builtvisible, increasing our independence and providing increased control over the direction of the business.
This transition levels up our independence and I am incredibly excited about the opportunities our new structure presents to our industry-leading team – allowing them to further buy in to something that is already very special indeed.
This move has increased our ability to develop and retain industry-leading talent, invest back in to the performance-driven product offering our clients benefit from so consistently and ultimately achieve our goal of delivering the most meaningful agency experience in the world.
Richard’s on-going support and product leadership has been invaluable since I took over in 2015 and I am thoroughly looking forward to continuing to work alongside him in this new capacity.
Michelmores LLP acted for Richard Baxter, with the management team being advised by Penningtons Manches Cooper LLP. Corporate Finance assistance to all parties was provided by Thomas Westott and Partners. Grant Masom also joins the board as Director along with Geoff Griffiths and Richard Baxter.