Media, marketing and technology company Brave Bison today announces that it has acquired Builtvisible.
Press release, 27th March 2025
Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group.
As part of the deal, Builtvisible will be integrated into Brave Bison’s existing Performance and Commerce practice, under newly promoted CEO Hannah Kimuyu.
Builtvisible CEO Geoff Griffiths and COO Rebecca Brown will join the Brave Bison leadership team as Chief Commercial Officer and Managing Director of Organic Performance respectively, working closely with Managing Partner Andy Platt and the wider team to keep clients ahead of the rapid evolution of the search landscape.
The announcement follows Brave Bison’s acquisition of sports marketing agency Engage Digital Partners in December 2024 and comes as former acquisition SocialChain celebrates its best year on record with revenues exceeding £11m following several transformational new business wins.
The move will furnish Brave Bison with the UK’s largest independent SEO team—offering clients a scaled platform for innovation, particularly in the realm of generative and AI powered search. Working in close partnership with Brave Bison’s award-winning AI and technology teams, this newly expanded SEO function will design, build and bring to market proprietary solutions that help clients capitalise on emerging search platforms and behaviours. It will also work closely with Brave Bison’s social-first creative and strategy specialists, SocialChain, and sports marketers Engage Digital Partners to innovate solutions at the intersection of social, search and community engagement.
The announcement comes as Sam Hailstone joins the newly integrated team as Director of Organic Performance, reporting into Rebecca Brown. Hailstone boasts an impressive background leading SEO teams both client and agency side at the likes of Net-A-Porter Group, OMD UK and Razorfish.
Hannah Kimuyu, CEO Performance and Commerce, Brave Bison commented:
“No one knows search better than Geoff, Rebecca and their team. Builtvisible boast an enviable roster of ambitious clients and the talent and expertise to deliver for them.
Not only this but they share our values of bold curiosity and constant impact. With a combined focus on outcomes over outputs and a scaled platform for innovation, I’m incredibly excited about what we’ll build together.”
Oliver Green, Executive Chairman, Brave Bison added:
“I’m delighted to welcome Geoff, Rebecca and the entire Builtvisible team to Brave Bison. Artificial intelligence is changing the way all of us discover and buy products online, making digital media buying even more complex.
Builtvisible’s expertise will not only enhance our existing service offerings in the search space but also provide our clients with cutting-edge innovation to help them capitalise on the complexity of modern media.”
Questions about what this means for your business?
Please don’t hesitate to get in touch with us if you have any further questions regarding this news. You can do so via the contact form on our website, or by reaching out directly to your primary Builtvisible contacts.
