Results for: ga4

GA4 is the new standard for Google Analytics. It provides a holistic analytics platform for websites and mobile apps. You can now analyse all your user data in one place without...

Google Analytics has played a key role for many SEO specialists, allowing them to gain deeper insights with the help of its useful reports. However, with the looming...

Universal Analytics is going away for good. On July 1st 2023, UA will stop processing data. Are you ready? GA4 is a complete, fundamental rebuild from the ground up in terms of...

As we delve further into the year, we steadily approach the Universal Analytics (UA) sunset deadline. In the summer of 2023, UA will stop collecting any data. You will be able to...

If you are switching over, or already on board, it’s important to get your GA4 reporting ahead of the game. With the all-new GA4 interface, there’s been a change in the...

Google Analytics 4 (GA4) is the future of analytics and if you’re still unsure, I am here to tell you a few of the many reasons why us data analysts believe you should bite the...

Looking to get started with Google Analytics 4 (GA4) but not sure where to start? Don’t worry, you’re not alone. GA4 is completely different to Universal Analytics, all the way...

If you missed our recent Google Analytics 4 webinar, where were you?! It was a blast! Don’t worry, you can still catch up in full by watching the recording here. As always,...

Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to...

If you joined our GA4 webinar last month, you’ll know our attendees had LOTS of questions about the new Google Analytics and what it will mean for their data. GA4 is a complete...

At the end of April, Google announced it would be delaying the deprecation of third-party cookies, previously planned for H2 2024, until early 2025. This was due to ongoing...

It’s true that producing stand-out content is a vital component of any content strategy. However, content creation alone isn’t enough to drive successful results. That’s...

Our ability to measure user activity across the web has massively changed and is limited by regulatory and technological change. Things like ICP and the GDPR make it significantly...

When times are tough, it’s essential to have a clear, demonstrable, and positive impact on business performance. Whilst there are a wealth of SEO tools based on second- and...

SEO reports are vital in developing an effective SEO strategy that works. If done right, they can allow you to uncover performance issues promptly – so that you can react to...