Accessibility for Competitive Advantage: What Every Marketer Needs to Know
November 19th 2024 | 14:00 - 15:00
Sign upIn just over 6 months, the European Accessibility Act comes into force and brands are woefully underprepared, with 96.3% of the top one million websites failing to meet basic Web Content Accessibility Guidelines (WebAIM Million Report 2023). While accessibility may seem like a box tick exercise for many, it presents an opportunity for fast-acting marketers to turn underserved audiences into brand advocates. And see significant commercial benefits as a result.
In this webinar, we’re partnering with Recite Me to discuss the upcoming legislation, the relationship between SEO and accessibility best practices, what you can do to ensure your brand stays ahead and the business case for doing so.
Geoff Griffiths
CEO, Builtvisible
In this webinar, we'll share:
- An overview of the EU Accessibility Act, how it differs to existing accessibility legislation and the implications for businesses that don't meet the incoming regulations.
- Where the competitive advantages lie when it comes to accessibility, and how ensuring your website is accessible can help you reach new audiences.
- How SEO and accessibility best practices complement one another, and how you can leverage SEO to both improve your website's accessibility score, increase brand visibility and reduce your CPA at the same time.
- What steps you can take today and over the next 6 months to ensure you meet the June 2025 deadline, including key actions to take according to your role.
Webinar hosts
Abbey Grocott | Associate Strategy Director, Builtvisible
Avneet Jagpal | Accessibility Specialist, Recite Me
Miranda Kuyk | Copy Consultant, Builtvisible
Geoff Griffiths | CEO, Builtvisible
Geoff Griffiths
CEO, Builtvisible
“I’m incredibly excited to partner with Recite Me, to bring this webinar to you.
Here at Builtvisible, we know that good SEO is about creating valuable content that’s optimised for humans, not only search engines. And we provide a holistic approach for our clients so we can do just that. Fortunately, good SEO practice also translates well into good accessibility practice.
By partnering with Recite Me, we’re extending the value we can provide in this space. A global leader in digital accessibility, they’re committed to making the online world more inclusive and provide a suite of on-demand products to help organisations build websites that everyone can use. These tools support people with visual impairments, disabilities, and those who speak English as a second language, making online navigation simpler and more inclusive.
We look forward to sharing with you both practical advice to better prepare your brand for the upcoming legislation, as well as how to turn accessibility into a competitive advantage.”