What do Google’s AI Overviews mean for your brand?

Thursday, 18th July 2024 12:30 pm

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AI is the biggest buzzword in marketing right now, but Google’s rollout of AI Overviews has the potential to be the largest, most prevalent, and most disruptive AI development to date for brands that rely on SEO as a core acquisition channel.

In this webinar we’ll bring you up to date with the latest developments, share the proprietary data we have from months of at-scale monitoring and give brand marketers the ammunition they need to align their teams, bring their business up to speed and most importantly, take action to drive brand growth.

Sign up today to arm yourself with the understanding, insight and actionable next steps that will get you on the front foot as this change continues to evolve.

Harry Clarke

Head of SEO

What you can expect from this webinar

  • You’ll get full context of how we have ended up here, and what Google is really trying to do.
  • You’ll understand the potential impact not within SEO, but for you brand as a whole.
  • You’ll leave with specialist knowledge of what you can do RIGHT NOW to get ahead of your competition and turn disruption into advantage.

Who is this webinar for?

  • CMOs seeking to understand the broader implications of AI on marketing strategy and brand positioning

  • SEO Managers adapting to AI-driven search

  • Marketing Managers optimising organic growth and reducing CPAs

  • E-commerce Managers driving online sales

Harry Clarke

Head of SEO

Harry heads up SEO at Builtvisible, responsible for the delivery of high-impact technical SEO and staying on top of algorithm developments and updates for our clients.

For over a decade Harry has designed and delivered SEO strategy addressing a wide range of business challenges, helping brands achieve growth across e-commerce, travel, health and luxury.

An Aston Villa fan, Harry enjoys trekking back to Birmingham for visits to Villa Park, in between the occasional techno night followed by a day of watching pro cycling racing from the Spring Classics to the Tour de France.

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