Harness the power of your own data
Thursday 19th January 14:00 GMT
Sign upWhen times are tough, it’s essential to have a clear, demonstrable, and positive impact on business performance.
While there are a wealth of SEO tools based on second- and third-party data, they cannot see the bottom line.
Gary, our Head of Data, will talk you through why tooling alone isn’t enough and how to unlock real insight from your data to action across your digital marketing channels.
Gary Stubbenhagen
Head of Data
What you can expect from this webinar
- Why tooling isn't enough for a robust data strategy
- How to unlock real insight from your data to action across your digital marketing channels
- Ways to demonstrate positive impact on business performance
- What can go wrong and how you can avoid it
Who this webinar is for
Senior marketers tasked with making strategic decisions to drive growth
Marketing generalists responsible for channel performance
Channel specialists who need detailed insights to master their craft
Anyone who relies on data for any kind of insight!
Gary Stubbenhagen
Head of Data
Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.
Platform agnostic, he believes data should be used strategically and without a slavish devotion to any specific tool or ecosystem. He is well-placed and excited to share his thoughts on how measurement frameworks will help you make the most of your own data.