Harness the power of your own data

Thursday 19th January 14:00 GMT

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When times are tough, it’s essential to have a clear, demonstrable, and positive impact on business performance.

While there are a wealth of SEO tools based on second- and third-party data, they cannot see the bottom line.

Gary, our Head of Data, will talk you through why tooling alone isn’t enough and how to unlock real insight from your data to action across your digital marketing channels.

Gary Stubbenhagen

Head of Data

What you can expect from this webinar

  • Why tooling isn't enough for a robust data strategy
  • How to unlock real insight from your data to action across your digital marketing channels
  • Ways to demonstrate positive impact on business performance
  • What can go wrong and how you can avoid it

Who this webinar is for

  • Senior marketers tasked with making strategic decisions to drive growth

  • Marketing generalists responsible for channel performance

  • Channel specialists who need detailed insights to master their craft

  • Anyone who relies on data for any kind of insight!

Gary Stubbenhagen

Head of Data

Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.

Platform agnostic, he believes data should be used strategically and without a slavish devotion to any specific tool or ecosystem. He is well-placed and excited to share his thoughts on how measurement frameworks will help you make the most of your own data.

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