Results for: ga4

As an organic digital marketing agency that works in close collaboration with our clients’ teams, we’re acutely aware of the unique challenges brand-side marketing teams are...

If you ever feel like you don’t fit in somewhere, it is okay to move on and find the right place for you. Today we have with us Manya from the Data team who talks about her...

In the age of Big Data, a substantial data pipeline can render numbers as hard-to-digest information —legible to only the few with technical expertise. The introduction of Data...

As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...

If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...