Is Your SEO Agency Right For You?

If your business has been or plans to be working with an SEO agency, then you should be aware of whether your agency is right for you. Particularly because you do not want to be spending money on services that do not help your business and you do not want to end up on Google’s bad side without any alternative traffic generators in place. Here are the three most important questions you can ask about your SEO agency and how to find out the answers – with or without their help.

Are they up-to-date on the latest in SEO news?

First off, you will want your SEO agency to be current on SEO news. This is extremely important now that it has been two years since Google started enforcing penalties (Panda & Penguin) on low quality content, low quality link building, and over optimization. You do not want your agency using bad techniques that could send your rankings plummeting. You need to know if your agency is keeping up with the following.

So how can you find out if your SEO agency knows the latest? Here are some ways to check up on their knowledge. If you haven’t already chosen an SEO agency to work with, this can help you get to know potential candidates better.

Can’t find any content from your agency? It may not be a bad thing – some agencies have enough people to handle the client workload, but not enough to maintain a blog or social community. Here are some alternative options.

Do they incorporate other online marketing strategies?

If you are only working with one agency, you may want to make sure you are getting a rounded approach to your online marketing. Here are some things that need to be included beyond just SEO.

Are you getting results?

Sure, your SEO agency might be sending you a report with the tasks they are completing every month (such as a list of links acquired), but are they actually getting you measurable results? Here are a few ways to find out.

What other ways can you determine if an SEO agency is right for you and make sure they are getting you results? Please share in the comments!

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Tags: | Categories: Creative, Outreach / PR, Research, Technical

One thought on “Is Your SEO Agency Right For You?

  1. Andy Williams says:

    Some really good pointers here for anyone who is having doubts.

    Keeping an eye on your agency is a great tip, just following their Twitter account and reading their blog will give you a perfect heads up as to whether they are on the ball or not.

    More often than not an agency who is on top of their game will be talking and blogging about all the latest news as well as keeping their audience up to date with tips and tricks.

    If your not seeing any of these things, alarm bells should be ringing and maybe it’s time to look a bit closer.

    Great post.

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