Content Marketing: How to Promote Your Content to Your Target Audience

Content is not one of those things where if you build it, they will come. If you don’t tell people about your content marketing, they will never probably know about it. If they don’t know about it how could they buy from you? Once you have created an awesome piece of content that includes all of the elements that can make a piece of content successful, your next goal will be to promote it to cement that success with traffic. The following are three plans you can follow for content promotion.

Bare Minimum Content Promotion

Bare minimum content promotion should be applied to essentially any piece of content you produce such as your average blog posts, press releases, etc.

This is assuming that every piece of content you produce is something you want to share with your audience. Of course, every piece of your content should be something you would want your audience to consume – that’s always a good indicator of Panda-friendly content.

Intermediate Content Promotion

The next level of promotion includes everything above plus a few extra items to really get your content some traffic.

Thorough Content Promotion

This level of promotion includes everything above plus some more time consuming but effective strategies to drive a higher volume traffic to your top pieces of content. You should probably reserve this promotion plan for your best content such as extraordinarily huge blog posts, infographics, videos you want to go viral, etc.

The Bottom Line

When it comes to social promotion, you have to do a lot of experimentation to see what strategies drive the most traffic to your content. Be sure to document your results so you can mix and max strategies for the best results with the least amount of effort.

Now it’s your turn. What other promotion methods do you use to generate traffic to your content?

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Tags: | Categories: Creative, Outreach / PR, Research

11 thoughts on “Content Marketing: How to Promote Your Content to Your Target Audience

  1. Empower Network Blogging System for Generating Leads says:

    You really make it seem so easy with your presentation however I to find this topic to be really something which I feel I would never understand. It kind of feels too complicated and extremely vast for me. I’m having a look ahead for your subsequent put up, I will try to get the hang of it!

  2. Kevin says:

    Great Article, Quick question do you still think sites like Stumbleupon have a place in marketing?

  3. Freddy @ IMWT says:

    Once more depends on the vertical/audience.
    Test with Paid discovery on a small scale to quickly reach out to the minimum number of impressions.

    One more channel that needs to be added: Pinterest.
    Most great blogs will have good visuals. Whether it be charts, photo or illustration.
    A good way to create a few more backlinks.

  4. backlink says:

    Thank you super article.

  5. Fish Aquarium Tanks says:

    I do consider all the ideas you have presented on your post. They’re really convincing and will definitely work. Nonetheless, the posts are very short for novices. Could you please lengthen them a little from next time? Thank you for the post.

  6. yogesh says:

    Fantastic blog, how nicely you have covered the topic. I will visit regularly to read more intersting blog post here.

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  8. Andrea Moro says:

    Interesting article, but I’m quite confused on the Promoted post on facebook as I don’t reckon a limit of 400 likes to being able to send one.
    As you pay, you can send it even with just one like.

  9. Jennefer Millwee says:

    I was experimenting with that new ad placement, but didn’t realize that it was a pop-up. I’ve taken it out.

  10. Alexandra Petean-Nicola says:

    Impressive article, I didn’t know about the Linkedin groups sounds like something I will try on the next post I publish. I sometimes target articles of people that influence me in the field. Meaning their content inspires me to write something so mention them and then I let them know. If they consider it interesting they will re-share it. In the ends it’s a public compliment for my point of view.

  11. Asha says:

    Amazing article, I would add to your social part submissions-based communities like Reddit, Digg, JumzleR, Inbound, Growth Hackers, Hackers News, …etc. as they’re very useful communities when it comes to content promotion.

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