What’s The Art of SEO?
The Art of SEO is a book authored by SEO and Digital Marketing experts, Eric Enge (Stone Temple Consulting), Stephan Spencer (Netconcepts) Rand Fishkin (SEOmoz) and Jessie C. Stricchiola (Alchemist Media).
Who is it aimed at?
The book begins with the most fundamental of SEO concepts, required reading for the beginner, a handy refresher for the intermediate and a welcome return to the basics for the seasoned practitioner. I particularly enjoyed the “Market Share of Search Engines” and “Determining Searcher Intent” sections in Chapter one, before being immersed in Chapter two’s “Algorithm based Ranking Systems” and “Using Advanced Search Techniques” pages.
As the book aims to add value to readers from a range of levels of experience, there is something for everyone to read. The in-house SEO Manager would find Chapter three, “Determining your SEO Objectives and Defining Your Site’s Audience” while students looking to gain an introduction to technical, keyword research and link building would enjoy chapters five, six and seven.
What sort of tips are in the book?
I found myself folding the corners of pages over if there was a tip or a bookmark-able resource I’d like to return to. I made almost 40 of these! Sections worthy of a re-read include: “Domain Changes, Post SEO Redesigns and Troubleshooting” and the “Tracking Results and Measuring Success”, a chapter that gives a solid primer in SEO Analytics. I also loved the tip in Chapter Ten around looking for pages not receiving search traffic in a specified time period that do get crawled by search bots, which sounded very much like something Stephan might discuss at a search marketing conference…
Is this book for me?
It can’t be easy writing a book on SEO, especially when the project is group based. Though there are many SEO books available, not all stand the test of time when it comes to the durability of the advice and facts given in the content. That’s not because the books are bad, it’s because our industry has moved and evolved so quickly. This evolution and fast pace of development has created the need to establish and communicate “core” best practice in SEO. This is what the authors of the book have done, and in my opinion, rather successfully. The Art of SEO is an excellent read for SEO’s of many levels and is worth the time invested to read it properly.
Go grab yourself a copy on Amazon here.