Great SEO Starts With The Right People

Hiring the right people is hard. Hiring the right people who have years of experience in this industry is extremely hard. With that said, I don’t think experience is always necessary to good hiring, or building a great company. You’ve had a lot of success in your own search marketing efforts, but when it comes […]

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Explaining Your SEO Job to Your Parents

In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living. Now from personal experience, I can vouch for this statistic (and believe that based on ‘confessions’, this 35% figure is probably much higher). When I transitioned […]

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Getting a job in SEO: A Candidate’s Perspective

I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a pleasantly emotional move into our swish new offices. Hello Silicon Roundabout! Before being embraced by the BV family, I had no real exposure to SEO as […]

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On Hiring Great People

As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]

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How to Be a Better SEO

Today I’m posting the summary notes from my session at this year’s BrightonSEO. I hope you enjoy them, the topic is certainly one dear to my heart and I can honestly say how refreshing it was to be asked to speak on a topic that wasn’t directly SEO itself. Thanks to Kelvin and the conference […]

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On Becoming an In-House SEO

How many people made a resolution to find a new job this New Year? Deciding to leave your current employer is not an uncommon decision to make, particularly after Christmas. Today I thought I’d share some experiences I’ve had in the past on becoming an in-house SEO. What are the differences between working in-house compared […]

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Steps to Recruiting an SEO Manager

Much of my time in the past month has been consumed by an SEO recruitment campaign we’ve been running in the US and UK for a major client. In that time, I’ve had the opportunity to really think about my relationships with the recruitment agencies I’ve been working with and review how their selection process […]

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The In-House SEO Agency Cycle [In House Tips]

One of the toughest challenges for an in-house SEO, especially in a large organisation, is keeping a company wide awareness of existing SEO campaigns and communicating the need to respect SEO requirements throughout the web development, product and content lifecycle. Occasionally, we even struggle to convince cynical business owners to get started in digital marketing. […]

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Build a Great SEO Team [Organisational SEO]

Putting together a team of the right people for great SEO is just one step towards reaching organisational SEO nirvana. In my post “great SEO starts with the right people“, I looked at the qualities you’re looking out for during your recruiting process. This post takes a step back and discusses the organisational layout of […]

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The SEO Career Kickstart Guide : How to get a Job in SEO

You might not have dreamt about getting a job at an SEO agency when you were a kid, but you can make it pretty cool if you really want to. Everyone I know in SEO loves SEO and their job, and if they’re not all that happy with who they’re working for, they won’t have […]

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Recruitment SEO Guide – How to Optimise Your Jobs Site

There’s nothing new about an SEO guide. There are many, many brilliant guides to SEO out there such as Aaron Wall’s SEObook and Rand Fishkin’s Beginner’s guide to SEO. There are however, few, if any, industry specific SEO guides to read up on. My Guide to Recruitment SEO is aimed at the beginner to intermediate […]

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Understand Your Long Tail – Guide to Recruitment SEO part 5

My last post talked about optimised SEO campaigns to leverage branded search queries. For part four of my recruitment seo guide, we’re going to talk about your long tail traffic. This post develops the concept, by adding a discussion on how best to handle dynamic meta code templates for each one of your jobs. Could […]

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Optimised Campaigns Leveraging Brand Search – Guide to Recruitment SEO part 4

My last post looked at optimising a key area of your recruitment website content – your vacancies. For part four of my recruitment seo guide, we’re going to talk about optimised SEO campaigns to leverage branded search queries. Vacancy optimisation is designed to capture traffic for long tail search like “landscape gardener job in Rickmansworth”, […]

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Optimising Vacancy Pages – Guide to Recruitment SEO part 3

In the last post I discussed some of the basic elements of a search engine optimised homepage on a recruitment website. For part three of my recruitment seo guide, we’re going to talk about vacancy pages. Vacancy pages. How many jobs has your recruitment agency had in its database since the company started, each vacancy […]

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Optimising your homepage – guide to recruitment SEO part 2

In my last post I discussed planning the structure of your site and assigning keywords to each main content area of the site. Thinking in “keyword buckets” should have helped you out there too. This is part two of my recruitment seo guide. This post discusses a basic guide to creating an optimised homepage on […]

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