Review Snippet Over-Saturation in Google Search Results

Earlier this week I had a lot of fun putting together a presentation for (a thoroughly excellent) SMX Advanced. Originally I was going to broach the (often slightly) dry topic of using Person Schema (or hCard) to get “people” rich snippets for author pages. As it turns out, using hCard or Schema.org on an author […]

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Should Webmasters Switch To Schema.org?

**This is now an older, albeit interesting post. If you’re looking for advice on Schema Markup, take a look at our Guide to Rich Snippets** When search engines announced a universal vocabulary for the next generation of structured data markup we all thought our lives just got a lot easier. The Schema.org vocabulary offers a […]

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Simple Testing Strategy for Microformats Implementation

This is an older post, with our latest thoughts on Schema and Rich Snippets here. With that said, the test method outlined here will work with your Schema markup too. Enjoy! If you’re playing around with SEO based Schema.org recommendations for your clients, you might have considered how exactly to test and present those recommendations. […]

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Applying Microformats to Links – You’re Probably Doing It Already

Update: 1st June 2016 If you’re interested in Microformats, Microdata or JSON-LD and you’re looking to achieve rich snippet results for your review or retail product pages, you’ll need to investigate the updated approach using JSON-LD or Microdata via the Schema.org vocubulary. We’ve written an updated guide to Schema and Rich Snippets – with our […]

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Microformats: Mark-up Your Recipes Online With hRecipe

I love it when Google announces support for new Microformats. In the past we’ve discussed hReview, hCard, and many other draft standards. Today it’s hRecipe‘s turn to get some attention and support from Google. What is the hRecipe Microformat? [Definition] hRecipe is a simple, open, distributed format, suitable for embedding information about recipes for cooking […]

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Using the hReview Microformat for your Review Pages

Update: 1st June 2016 If you’re looking to achieve rich snippet results for your review or retail product pages, you’ll need to investigate the updated approach using JSON-LD or Microdata via the Schema.org vocubulary. We’ve written an updated guide to Schema and Rich Snippets – with our key recommendation being implement JSON-LD for your reviews […]

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HTML5 Examples in the Wild

It’s always fun to speculate what the future holds for us, and this morning I’m going to take a look at an emerging trend that I believe will affect the way SEO’s work in the future, HTML5. We’ve already covered some of the early details of HTML5 and how it will affect SEO, at Builtvisible, […]

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Draft Microformats – the Future Looks Structured

This is an old, albeit interesting post. For a more up to date guide to Schema and Rich Snippets, take a look at our Guide to Rich Snippets here. Microformats have been around for a while and there’s plenty of evidence that search engines wish to continue supporting the emergence of these standards in an […]

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The Future of SEO – Structured Markup

Ever since I started doing SEO, I remember coming across “The Future of SEO” style blog posts, taking a punt at what the future might hold in store for Search Engine Marketers. Among some of the more recent posts on the topic, Rand at SEOmoz gave a lot of weight to user data and the […]

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Markup Location Data on Your Pages with the hcard Microformat

Chris Silversmith writes “Should You Geotag Pages For Local SEO?” over at Search Engine Land today, giving a thorough overview of the hCard Microformat, its uses and possible alternatives. In his post, Chris writes: In the past, I’ve strongly recommended the use of semantic markup in the form of hCard microformats as a component of […]

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